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Major Corporate Lead Roles related to
Digital Marketing Framework
Long term Digital Marketing Planner
This is the basic of all jobs in the Digital Marketing arena. It calls for the entire marketing plan through the digital mode to enhance the sales in the market place. The ability to gather and analyze real time data is an added advantage here although cues in marketing never change. In fact, decisions taken here are data-driven.
Social Media Manager
Platforms related to the social media are the pioneer touch points for the prospective customers. These Managers have vital job of tracking the brand performance, audience growth and engagement through which the strategies get decided.
Digital Marketing Project Manager
Any project from starting to the ending point pervades through the Project Manager. Here, marketing workflows are managed and streamlined by the Manager who keeps a smart vigil and tap on the Marketing teams for timely completion of the ongoing Projects and also scheduling the upcoming ones.
Digital Marketing Strategist
A Digital Marketing strategist is actually a long-term planner-cum-executor of all digital marketing tasks including branding exercises, marketing campaigns and their performances, optimizing them for better reach and influence, collaborating with others in the value chain, and stating and observing key performance metrics of the managers and staff engaged in Digital marketing activities.
SEO specialist
The inputs of the Search Engine Optimization specialist are vital to the success of digital marketing endeavours. These specialists ensure that content is meant for the target audience, is gadget friendly and optimized for search.
E-mail Marketing specialist
This is a specific job to catch the potential customer through E-mails. Understanding the potential customer is of utmost importance and then creation of E-mails is yet another creative job. It uses a variety of contents including words, audio and video as well. It is rather a marketing-pull strategy in the digital context.
Content Manager (Creator + Analyst)
Their responsibility is generating online content to achieve marketing goals. Content may be written, audio, video or both. The quality of digital campaigns depends upon the content. It is one of the most creative jobs. Collaborations are also managed by the Content Manager for better creativity and reach.
E-Commerce Manager
This professional works on a broader canvas and finds responsibility of looking into almost all activities in a digital commerce scenario. Managing the website, marketing, sales, related services fall under the purview of E-Commerce Manager. Product availability, pricing, promotions on the web is too handled by this professional. On the backside, inventory control and other logistics issues are handled by this manager.
Graphic Designer
These specialists play a significant role in making digital marketing value-worthy through generation of striking brand assets like colour portfolio, logos, media related inputs, etc. Freelancing is fast coming up as a good career option. Website designs are getting an upscaled and most sought-after entity in digital marketing processes.
PPC specialist
A Pay-per-click or PPC specialist is hired for the job of paid online advertising. PPC specialists leverage paid digital marketing channels to advertise to the target audience and increase organic reach. The basic of marketing involving segmentation-targeting and positioning is dealt with here.
