01
Digital Marketing Toolkit
Develop practical command of SEO, SEM, paid media, social media, email marketing and content creation, with exposure to the platforms, workflows and campaign practices used across contemporary marketing teams.
MBA (Digital Marketing)
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Now
Now
FormatOn CampusFull Time
EligibilityGraduatemin 50%
Duration2 Years4 Semesters
About the Programme
MBA Digital Marketing
MBA (Digital Marketing)
The MBA in Digital Marketing program at Chandigarh University, Uttar Pradesh is a two-year, full-time program that brings management education into the realities of modern marketing. The curriculum combines core business principles with SEO and SEM, social media, content strategy, e-commerce, marketing analytics and consumer behavior, giving the learning a clear commercial context. Live campaigns, case studies and internships provide opportunities to work through the decisions involved in planning, executing and measuring digital marketing activity, while regular master classes with experienced brand professionals add industry perspective. At Chandigarh University Lucknow, the program brings management thinking and digital marketing practice together within one focused learning experience.
- Discipline
- Business
- Duration
- 2 Years (4 Semesters)
- Level
- Postgraduate
Scope
As brands increasingly move customer engagement, discovery and sales onto digital platforms, the digital marketing industry continues to expand, with the global market projected to reach USD 1,576.06 billion by 2035. This growth is creating opportunities across start-ups, agencies, FMCG, retail, IT, BFSI and e-commerce, with roles spanning digital marketing, SEO, social media, content, e-commerce, analytics and brand management. At the same time, performance marketing, automation and AI-led personalization are reshaping the profession, widening the scope for specialized marketing careers and independent ventures in digital marketing, consultancy and agency management.
Why Choose This Program?
02
Marketing Analytics
Learn to read campaigns, customer and web data, use dashboards and AI-enabled tools, and translate performance metrics into clearer marketing decisions, stronger campaign outcomes and more accountable budget planning.
03
Live Campaign Experience
Work on campaigns, case competitions and practical projects that bring planning, execution and measurement into the learning process, while creating tangible work that can demonstrate marketing capability in professional settings.
04
Industry Exposure
Gain perspective from brand and marketing professionals through guest lectures and master classes covering branding, storytelling, consumer behavior and campaign planning, keeping academic learning intricately connected with current industry practice.
05
Career Readiness
Build professional confidence through aptitude preparation, mock interviews, mentoring and internship opportunities, with career preparation aligned to roles across agencies, e-commerce, FMCG, IT companies and emerging businesses.
Why Choose Chandigarh University, Uttar Pradesh?
AI-Integrated Multidisciplinary Education
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
AI-Integrated Multidisciplinary Education
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AI Expert Mentorship
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
AI Expert Mentorship
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Centres of Excellence
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Centres of Excellence
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Entrepreneurial Ecosystem
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Entrepreneurial Ecosystem
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Exclusive Placements
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Exclusive Placements
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AI-Integrated Multidisciplinary Education
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
AI-Integrated Multidisciplinary Education
Click to view
AI Expert Mentorship
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
AI Expert Mentorship
Click to view
Centres of Excellence
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Centres of Excellence
Click to view
Entrepreneurial Ecosystem
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Entrepreneurial Ecosystem
Click to view
Exclusive Placements
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Exclusive Placements
Click to view
Why ChooseChandigarh University, Uttar Pradesh?
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AI-Integrated Education
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
Tap card for details
AI Mentors
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
Tap card for details
Research Centres
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Tap card for details
Startup Ecosystem
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Tap card for details
Exclusive Placements
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Top Companies Hiring MBA (Digital Marketing) Graduates
Companies that recruit at Chandigarh University, Uttar Pradesh.
Message from the Head of Department
Welcome to the School of Business, Chandigarh University, Unnao, Uttar Pradesh, a dynamic academic community committed to developing future-ready business leaders, entrepreneurs, and professionals.
At the School of Business, we believe that business education extends beyond classrooms and textbooks. Our BBA and MBA programmes are designed to provide students with a strong foundation in management and business principles while encouraging critical thinking, innovation, leadership, entrepreneurship, and practical problem-solving. With the rapidly evolving business landscape, we also integrate emerging areas such as Artificial Intelligence, Digital Transformation, Business Analytics, FinTech, Digital Marketing, and contemporary management practices into the learning experience.
Our industry-collaborated programmes further strengthen the connection between academic learning and the world of business. Through industry interactions, experiential learning, professional engagements, projects, internships, and exposure to real-world business challenges, we strive to equip our students with the knowledge, skills, and adaptability required to thrive in a competitive global environment.
As part of Chandigarh University, we are committed to creating an ecosystem that encourages innovation, research, collaboration, entrepreneurship, and lifelong learning. Our endeavour is to nurture not only capable professionals, but also responsible leaders who can create meaningful value for organisations and society.
It is my privilege to welcome you to the School of Business, Chandigarh University, Unnao—a place where ideas take shape, potential is nurtured, and future leaders are prepared to make an impact in the ever-changing world of business. Welcome to the School of Business. Welcome to a journey of learning, leadership, and limitless possibilities.
Message from the Head of Department
Welcome to the School of Business, Chandigarh University, Unnao, Uttar Pradesh, a dynamic academic community committed to developing future-ready business leaders, entrepreneurs, and professionals.
At the School of Business, we believe that business education extends beyond classrooms and textbooks. Our BBA and MBA programmes are designed to provide students with a strong foundation in management and business principles while encouraging critical thinking, innovation, leadership, entrepreneurship, and practical problem-solving. With the rapidly evolving business landscape, we also integrate emerging areas such as Artificial Intelligence, Digital Transformation, Business Analytics, FinTech, Digital Marketing, and contemporary management practices into the learning experience.
Our industry-collaborated programmes further strengthen the connection between academic learning and the world of business. Through industry interactions, experiential learning, professional engagements, projects, internships, and exposure to real-world business challenges, we strive to equip our students with the knowledge, skills, and adaptability required to thrive in a competitive global environment.
As part of Chandigarh University, we are committed to creating an ecosystem that encourages innovation, research, collaboration, entrepreneurship, and lifelong learning. Our endeavour is to nurture not only capable professionals, but also responsible leaders who can create meaningful value for organisations and society.
It is my privilege to welcome you to the School of Business, Chandigarh University, Unnao—a place where ideas take shape, potential is nurtured, and future leaders are prepared to make an impact in the ever-changing world of business. Welcome to the School of Business. Welcome to a journey of learning, leadership, and limitless possibilities.
Dr. Charul JainAssociate Director
Programme Curriculum
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| ACCOUNTING FOR MANAGERS | 3 | 1 | 0 | 4 | 4 |
| MANAGERIAL ECONOMICS FOR BUSINESS DECISIONS | 2 | 1 | 0 | 3 | 3 |
| QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS - I | 2 | 1 | 0 | 3 | 3 |
| BUSINESS APPLICATIONS USING AI AND ML | 2 | 0 | 1 | 3 | 4 |
| DESIGN THINKING AND CREATIVITY FOR INNOVATION | 2 | 0 | 1 | 3 | 4 |
| BEHAVIOURAL DYNAMICS IN MANAGEMENT | 2 | 1 | 0 | 3 | 3 |
| CONTEMPORARY MANAGEMENT PRACTICES AND GLOBAL CONCERNS | 3 | 0 | 0 | 3 | 3 |
| DIGITAL BUSINESS ENVIRONMENT AND MANAGEMENT | 3 | 0 | 0 | 3 | 3 |
| Total | 19 | 4 | 2 | 25 | 27 |
L lecture · T tutorial · P practical · C credits · CH contact hours
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| FINANCIAL MANAGEMENT | 2 | 1 | 0 | 3 | 3 |
| BUSINESS RESEARCH METHODS | 2 | 1 | 0 | 3 | 3 |
| PROFESSIONAL COMMUNICATION SKILLS - I | 0 | 0 | 2 | 2 | 4 |
| QUANTITATIVE APTITUDE AND DATA INTERPRETATION - I | 0 | 4 | 0 | 4 | 4 |
| MARKETING CONCEPTS AND PRACTICES | 3 | 0 | 0 | 3 | 3 |
| DIGITAL BUSINESS AND E-COMMERCE | 2 | 1 | 0 | 3 | 3 |
| MANAGING HUMAN RESOURCES | 3 | 0 | 0 | 3 | 3 |
| CORPORATE COMMUNICATION | 3 | 0 | 0 | 3 | 3 |
| Total | 15 | 7 | 2 | 24 | 26 |
L lecture · T tutorial · P practical · C credits · CH contact hours
Programme Eligibility and Fee Details
Bachelor degree in any discipline with atleast 50% marks from recognized University/ Institution. Graduates of recognized professional programmes like CA/ ICWA etc.
| Program Fee | Amount (per semester) | Duration |
|---|---|---|
| Semester Fee (For Indian Students) | 166500/- INR | 2.0 Years |
| SAARC Fee | — | |
| International Fee | — |
Scholarships & Financial Assistance
CUCET Phase I
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 – 100 | 166500 /- INR | NIL |
| 80 – 90 | 83250 /- INR | 83250 /- INR |
| 70 – 79.99 | 66600 /- INR | 99900 /- INR |
| 60 – 69.99 | 49950 /- INR | 116550 /- INR |
| 50 – 59.99 | 41625 /- INR | 124875 /- INR |
| 40 – 49.99 | 24975 /- INR | 141525 /- INR |
CUCET Phase II
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 – 100 | 166500 /- INR | NIL |
| 80 – 90.00 | 66600 /- INR | 99900 /- INR |
| 70 – 79.99 | 49950 /- INR | 116550 /- INR |
| 60 – 69.99 | 33300 /- INR | 133200 /- INR |
| 50 – 59.99 | 24975 /- INR | 141525 /- INR |
| 40 – 49.99 | 16650 /- INR | 149850 /- INR |
Placements & Career Support
From choosing a direction to signing an offer, Chandigarh University’s career services work with you at every step of the job search.
Career Guidance
Faculty mentors help you choose a direction, from your specialisation to the first role you aim for.
Placement Assistance
Support through every campus drive: eligibility, applications, assessments and offers.
Industry Interaction
Guest sessions and time with recruiters and practitioners, so you know what the work asks for.
Resume Preparation
Build, review and sharpen a resume and profile aimed at the roles you want.
Interview Preparation
Mock interviews and group discussions with feedback, before the real ones.
Career Counselling
One-to-one conversations about your plans, your options and your next step.
Events & News
Milestones and projects across Chandigarh University, Uttar Pradesh — open to students of every school.
01 — 7 January 2026
Enrollment of Kuldeep Yadav and Launch of CU Sports Scholarship
International cricketer Kuldeep Yadav enrolled as a student and launched the CU Sports Scholarship, reinforcing the integration of academic excellence and sports development at Chandigarh University Uttar Pradesh.
Read the full story
02 — 9 January
India AI Convergence 2026
India AI Convergence 2026 united AI leaders for a pre-event to the India AI Impact Summit, where Satnam Singh Sandhu, Honorable Chancellor, announced two transformative initiatives- AI for All and Quantum for Bharat.
Read the full story
03 — 02 November 2025
Campus Tank Uttar Pradesh
Chandigarh University, Uttar Pradesh launched Campus Tank Uttar Pradesh under the leadership of Shri Nand Gopal Gupta ‘Nandi’ Ji, empowering young innovators with funding, mentorship, and incubation support.
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Related Programme
MBA
The MBA at Chandigarh University, Uttar Pradesh is a two-year, full-time management program built around the changing demands of modern business. The curriculum brings together established management principles with AI-integrated learning, case studies, live projects, internships and industry-led experiences, creating a strong academic foundation with clear relevance to the workplace. With the flexibility to specialize in Marketing, Finance, Human Resource Management, Operations or ESG, students can develop depth in an area that matches their professional interests while strengthening their understanding of business. Guest lectures, business plan competitions, industry visits and continuous mentoring add practical perspective to the learning experience.
MBA Applied Finance
The MBA in Applied Finance at Chandigarh University, Uttar Pradesh, developed in collaboration with PwC, equips students to navigate the complexities of modern financial management. This two-year program integrates financial reporting, audit and assurance, investment consulting, and behavioral finance within an AI-integrated curriculum. Industry-led case studies, financial simulations, and role-play exercises translate theoretical concepts into practical financial scenarios, while mentorship from finance professionals deepens industry understanding. Aligned with this, training in Excel, Power BI, and international reporting standards further strengthens analytical capabilities, enabling students to interpret financial data, evaluate risk exposure, and make informed business decisions with greater precision and commercial acumen.
MBA FinTech
As financial services evolve, the FinTech industry is booming, offering a unique platform to drive change and innovation. Chandigarh University, Uttar Pradesh, offers a tech-driven MBA FinTech program, in collaboration with NAL Academy (formerly known as NSE Academy), the pioneering education wing of the National Stock Exchange of India. This industry-driven program prepares students for future-ready careers by equipping them with advanced financial analytics expertise, industry-recognized certifications, and extensive market exposure.
Frequently Asked Questions
Choosing Chandigarh University Uttar Pradesh provides students access to an NEP-2020-aligned, career-centric education powered by an AI-augmented learning ecosystem and a smart Learning Management System (LMS). The best part is that it is "India’s first AI-augmented multidisciplinary university" and places an active focus on exclusive experiential learning through live projects, simulation labs, corporate internships, and global academic partnerships. Students also gain access to merit scholarships of up to 100% via CUCET, worth 75 Cr, specialized sports scholarships, and strong recruiter networks.
Yes, Chandigarh University Uttar Pradesh is a fully recognized and accredited university established under the Uttar Pradesh State Legislature and recognized by the University Grants Commission (UGC). The best part for its learners is that most of the professional and technical programs offered here adhere to the regulatory frameworks and approvals of statutory bodies, including the Bar Council of India (BCI) for legal studies, the Pharmacy Council of India (PCI) for pharmaceutical programs & Council of Architecture (COA) for Architecture. Moreover, the university is also a member of the Association of Indian Universities (AIU).
Chandigarh University Uttar Pradesh offers multidisciplinary undergraduate, postgraduate, lateral, and doctoral programs across major disciplines like Engineering, Computer Science & Engineering, Computing, Business, Commerce & 9 more, which are Basic & Applied Sciences, Liberal Arts & Behavioural Sciences, Legal Studies, Pharmacy, Media Studies, Design, Hospitality, Architecture & Planning, Travel & Tourism. The most notable part is that its curriculum integrates AI, Machine Learning, Analytics & more.
Yes, Chandigarh University, Uttar Pradesh, is an AI-augmented multidisciplinary university, as it is designed from the ground up as India’s first AI-augmented multidisciplinary campus. Can’t be denied that artificial intelligence is deeply woven across the academic curriculum with tech-enabled pedagogy, research domains, and campus administrative workflows. From AI-enabled smart classrooms and automated adaptive learning to specialized AI and analytics laboratories, students across all disciplines learn to gain digital & AI fluency and practical exposure to modern tech tools. Moreover, students studying at CU-UP also use a smart LMS and Advanced labs and Centres of Excellence. In 2026, CU also received the “AI-First Organization" award at the Republic AI Summit & Awards.
CU-UP, home to a futuristic & AI-Augmented campus, provides facilities like ultra-modern smart classrooms, high-end computing facilities, advanced labs, SAS labs, and dedicated research zones. All of this also helps students learn efficiently & not forget about the Data Science Lab, FinTech Lab, Modern Moot Court Hall, simulated Aviation and Tourism labs & more. Students pursuing education at CU-UP also benefit from an extensive digital library, startup incubation centers like CUBE & TBI, modern sports arenas, dynamic cafeterias, and comprehensive on-campus student housing.
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How To Apply?
Sign Up
Register for CUCET by providing your basic details — name, email, mobile number, state and gender.
Apply for CUCET
You receive a confirmation on your registered number and email. Log in with those credentials and complete the eligibility and scholarship test application.
Admission
On clearing CUCET, submit your admission application. Merit-based scholarship is assessed automatically from your result.