01
AI-Powered Marketing Intelligence
Students learn to use AI tools for predictive analytics and consumer behaviour analysis. Reading data the way real marketing teams do - that's what this part of the course builds toward.
BBA (Digital Marketing) (Hons.)
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FormatOn CampusFull Time
Eligibility10+2 in any streammin 50% aggregate
Duration4 Years8 Semesters
About the Programme
BBA (Hons.) Digital Marketing
BBA (Digital Marketing) (Hons.)
Marketing now has a lot of mediums, and this BBA Digital Marketing program at Chandigarh University, Uttar Pradesh, is built to provide expertise in all those mediums. Students get used to AI-driven tools while learning social media management, search engine optimisation, content creation, and data analytics - the actual skills brands are hiring for right now. The course leans on real marketing strategy & not just theory from a textbook, and keeps pace with what employers genuinely expect from a fresh graduate. By the time the program is completed, students have the kind of practical grounding that lets them walk into global digital markets with confidence & not guesswork.
- Discipline
- Business
- Duration
- 4 Years (8 Semesters)
- Level
- Undergraduate
Scope
Numbers tell the right path: the digital marketing industry is set to grow at a CAGR of 13.6% over the next decade, jumping from $366 billion to a staggering $1.3 trillion by 2033 & that's not a small shift; it's a complete reshaping of how brands reach people. Every business, big or small, now needs someone who understands online audiences, algorithms, and content that actually converts. A BBA Digital Marketing degree puts students squarely on that path, with real opportunities opening up in strategy, social media, SEO, analytics, and e-commerce as this space keeps expanding year after year.
Why Choose This Program?
02
Immersive Learning with Industry Tools
Advanced marketing tools, which are designed for campaigns that are genuinely data-driven, are used by students to get comfortable with these as part of the coursework itself, not as an afterthought.
03
Global Trends in Digital Commerce
Metaverse marketing, blockchain in advertising, digital entrepreneurship - this course doesn't shy away from the newer, stranger corners of digital commerce that are shaping what comes next.
04
Future-Focused Curriculum
By covering topics like Marketing automation, influencer marketing, neuromarketing & more, the curriculum stays close to what's trending in Martech. Skills students pick up here are current & not outdated by the time they graduate.
05
Top-Tier Mentorship
Marketing experts and corporate leaders who deal with today's business challenges teach students the kind of insight a textbook simply never carries.
06
Career-Ready Edge
Internships, capstone projects, and personalized mentorship let students gain real industry exposure and develop the readiness that leadership roles in digital transformation actually require.
07
Entrepreneurship & Innovation
Got a startup idea? Incubation facilities, seed funding, IPR support, and industry mentorship are all here to help build it & not just talk about it.
Why Choose Chandigarh University, Uttar Pradesh?
AI-Integrated Multidisciplinary Education
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
AI-Integrated Multidisciplinary Education
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AI Expert Mentorship
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
AI Expert Mentorship
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Centres of Excellence
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Centres of Excellence
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Entrepreneurial Ecosystem
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Entrepreneurial Ecosystem
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Exclusive Placements
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Exclusive Placements
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AI-Integrated Multidisciplinary Education
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
AI-Integrated Multidisciplinary Education
Click to view
AI Expert Mentorship
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
AI Expert Mentorship
Click to view
Centres of Excellence
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Centres of Excellence
Click to view
Entrepreneurial Ecosystem
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Entrepreneurial Ecosystem
Click to view
Exclusive Placements
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Exclusive Placements
Click to view
Why ChooseChandigarh University, Uttar Pradesh?
Tap card for details
AI-Integrated Education
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
Tap card for details
AI Mentors
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
Tap card for details
Research Centres
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Tap card for details
Startup Ecosystem
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Tap card for details
Exclusive Placements
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Top Companies Hiring BBA (Digital Marketing) (Hons.) Graduates
Companies that recruit at Chandigarh University, Uttar Pradesh.
Message from the Head of Department
Welcome to the School of Business, Chandigarh University, Unnao, Uttar Pradesh, a dynamic academic community committed to developing future-ready business leaders, entrepreneurs, and professionals.
At the School of Business, we believe that business education extends beyond classrooms and textbooks. Our BBA and MBA programmes are designed to provide students with a strong foundation in management and business principles while encouraging critical thinking, innovation, leadership, entrepreneurship, and practical problem-solving. With the rapidly evolving business landscape, we also integrate emerging areas such as Artificial Intelligence, Digital Transformation, Business Analytics, FinTech, Digital Marketing, and contemporary management practices into the learning experience.
Our industry-collaborated programmes further strengthen the connection between academic learning and the world of business. Through industry interactions, experiential learning, professional engagements, projects, internships, and exposure to real-world business challenges, we strive to equip our students with the knowledge, skills, and adaptability required to thrive in a competitive global environment.
As part of Chandigarh University, we are committed to creating an ecosystem that encourages innovation, research, collaboration, entrepreneurship, and lifelong learning. Our endeavour is to nurture not only capable professionals, but also responsible leaders who can create meaningful value for organisations and society.
It is my privilege to welcome you to the School of Business, Chandigarh University, Unnao—a place where ideas take shape, potential is nurtured, and future leaders are prepared to make an impact in the ever-changing world of business. Welcome to the School of Business. Welcome to a journey of learning, leadership, and limitless possibilities.
Message from the Head of Department
Welcome to the School of Business, Chandigarh University, Unnao, Uttar Pradesh, a dynamic academic community committed to developing future-ready business leaders, entrepreneurs, and professionals.
At the School of Business, we believe that business education extends beyond classrooms and textbooks. Our BBA and MBA programmes are designed to provide students with a strong foundation in management and business principles while encouraging critical thinking, innovation, leadership, entrepreneurship, and practical problem-solving. With the rapidly evolving business landscape, we also integrate emerging areas such as Artificial Intelligence, Digital Transformation, Business Analytics, FinTech, Digital Marketing, and contemporary management practices into the learning experience.
Our industry-collaborated programmes further strengthen the connection between academic learning and the world of business. Through industry interactions, experiential learning, professional engagements, projects, internships, and exposure to real-world business challenges, we strive to equip our students with the knowledge, skills, and adaptability required to thrive in a competitive global environment.
As part of Chandigarh University, we are committed to creating an ecosystem that encourages innovation, research, collaboration, entrepreneurship, and lifelong learning. Our endeavour is to nurture not only capable professionals, but also responsible leaders who can create meaningful value for organisations and society.
It is my privilege to welcome you to the School of Business, Chandigarh University, Unnao—a place where ideas take shape, potential is nurtured, and future leaders are prepared to make an impact in the ever-changing world of business. Welcome to the School of Business. Welcome to a journey of learning, leadership, and limitless possibilities.
Dr. Charul JainAssociate Director
Programme Curriculum
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| Principles of Management | 3 | 0 | 0 | 3 | 3 |
| Principles of Micro-Economics | 3 | 0 | 0 | 3 | 3 |
| Financial Accounting and Reporting | 3 | 1 | 0 | 4 | 4 |
| Business Mathematics & Statistics | 3 | 0 | 0 | 3 | 3 |
| Foundations and Applications of AI & ML | 1 | 0 | 1 | 2 | 3 |
| Business Communication | 2 | 0 | 0 | 2 | 2 |
| Introduction to SDGs | 2 | 0 | 0 | 2 | 2 |
| Skill Lab: MS Excel for Business Decisions | 0 | 0 | 2 | 2 | 4 |
| Value Added: Environmental Studies | 2 | 0 | 0 | 2 | 2 |
| Total | 19 | 1 | 3 | 23 | 26 |
L lecture · T tutorial · P practical · C credits · CH contact hours
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| Principles of Macro-Economics | 3 | 0 | 0 | 3 | 3 |
| Marketing Management | 3 | 0 | 0 | 3 | 3 |
| Cost & Management Accounting | 3 | 0 | 0 | 3 | 3 |
| Organizational Behavior | 3 | 0 | 0 | 3 | 3 |
| Human Resource Management | 3 | 0 | 0 | 3 | 3 |
| Open Elective – I (MOOC) | 3 | 0 | 0 | 3 | 3 |
| Digital Business Environment | 2 | 0 | 0 | 2 | 2 |
| Skill Lab: Presentation Skills | 0 | 0 | 1 | 1 | 2 |
| Value Added: Indian Knowledge System / Ethics / UHV | 2 | 0 | 0 | 2 | 2 |
| Total | 22 | 0 | 1 | 23 | 24 |
L lecture · T tutorial · P practical · C credits · CH contact hours
Programme Eligibility and Fee Details
10+2 with 50% marks in aggregate or its equivalent examination in any stream conducted by a recognized Board / University / Council.
| Program Fee | Amount (per semester) | Duration |
|---|---|---|
| Semester Fee (For Indian Students) | 90000/- INR | 4.0 Years |
| SAARC Fee | — | |
| International Fee | — |
Scholarships & Financial Assistance
CUCET Phase I
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 – 100 | 90000 /- INR | NIL |
| 80 – 90 | 45000 /- INR | 45000 /- INR |
| 70 – 79.99 | 36000 /- INR | 54000 /- INR |
| 60 – 69.99 | 27000 /- INR | 63000 /- INR |
| 50 – 59.99 | 22500 /- INR | 67500 /- INR |
| 40 – 49.99 | 13500 /- INR | 76500 /- INR |
CUCET Phase II
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 – 100 | 90000 /- INR | NIL |
| 80 – 90.00 | 36000 /- INR | 54000 /- INR |
| 70 – 79.99 | 27000 /- INR | 63000 /- INR |
| 60 – 69.99 | 18000 /- INR | 72000 /- INR |
| 50 – 59.99 | 13500 /- INR | 76500 /- INR |
| 40 – 49.99 | 9000 /- INR | 81000 /- INR |
Placements & Career Support
From choosing a direction to signing an offer, Chandigarh University’s career services work with you at every step of the job search.
Career Guidance
Faculty mentors help you choose a direction, from your specialisation to the first role you aim for.
Placement Assistance
Support through every campus drive: eligibility, applications, assessments and offers.
Industry Interaction
Guest sessions and time with recruiters and practitioners, so you know what the work asks for.
Resume Preparation
Build, review and sharpen a resume and profile aimed at the roles you want.
Interview Preparation
Mock interviews and group discussions with feedback, before the real ones.
Career Counselling
One-to-one conversations about your plans, your options and your next step.
Events & News
Milestones and projects across Chandigarh University, Uttar Pradesh — open to students of every school.
01 — 7 January 2026
Enrollment of Kuldeep Yadav and Launch of CU Sports Scholarship
International cricketer Kuldeep Yadav enrolled as a student and launched the CU Sports Scholarship, reinforcing the integration of academic excellence and sports development at Chandigarh University Uttar Pradesh.
Read the full story
02 — 9 January
India AI Convergence 2026
India AI Convergence 2026 united AI leaders for a pre-event to the India AI Impact Summit, where Satnam Singh Sandhu, Honorable Chancellor, announced two transformative initiatives- AI for All and Quantum for Bharat.
Read the full story
03 — 02 November 2025
Campus Tank Uttar Pradesh
Chandigarh University, Uttar Pradesh launched Campus Tank Uttar Pradesh under the leadership of Shri Nand Gopal Gupta ‘Nandi’ Ji, empowering young innovators with funding, mentorship, and incubation support.
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Related Programme
BBA. LL.B. (Hons.) Integrated
The BBA.LL.B. (Hons) Integrated program at Chandigarh University, Uttar Pradesh, offers a curriculum that integrates the disciplines of management, business, and law while encompassing the relevant advancements in technologies. With access to state-of-the-art facilities and opportunities for real-time exposure, students develop a comprehensive skill set to thrive in the professional world. Faculty members with extensive experience in academia and industry share their invaluable insights, helping students understand prevalent and emerging trends across the law and management sectors.
BBA (Hons.)
Chandigarh University, Uttar Pradesh, offers the best four-year Bachelor of Business Administration BBA (Honours) program designed to cater to the needs of the fast-changing business world of the present & the future. The program combines solid business fundamentals with unique, experiential learning, and uses AI-driven technology to bring operational thinking and decision-making. Students develop the skills needed for global corporate roles through working with contemporary management theories and real-world application, while unlocking their real entrepreneurial potential. With excellent research facilities, advanced laboratories and a broad corporate network, this BBA (Hons.) program is designed to produce graduates who are ready to take on the business world and to meaningfully contribute to the nation-building process.
BBA (Hons.) Branding and Advertising
Branding gives businesses a recognizable identity, while advertising communicates that identity through messages designed to attract attention and influence choices. Effective brand communication requires creative ideas grounded in consumer understanding, market positioning & business objectives. As audiences move across digital, social and traditional media, brands need coherent stories adapted to different platforms and moments. Chandigarh University, Uttar Pradesh, offers the four-year BBA – Branding & Advertising (Hons.) program, connecting creative thinking with strategic communication. The program covers brand storytelling, consumer insights, neuromarketing, public relations & media planning. Aligned with this, through design studios, workshops, agency-style briefs and live projects, students learn to develop campaigns, interpret audience behavior and align creative decisions with brand goals, preparing for roles across advertising, corporate branding as well as digital communication.
Frequently Asked Questions
Choosing Chandigarh University Uttar Pradesh provides students access to an NEP-2020-aligned, career-centric education powered by an AI-augmented learning ecosystem and a smart Learning Management System (LMS). The best part is that it is "India’s first AI-augmented multidisciplinary university" and places an active focus on exclusive experiential learning through live projects, simulation labs, corporate internships, and global academic partnerships. Students also gain access to merit scholarships of up to 100% via CUCET, worth 75 Cr, specialized sports scholarships, and strong recruiter networks.
Yes, Chandigarh University Uttar Pradesh is a fully recognized and accredited university established under the Uttar Pradesh State Legislature and recognized by the University Grants Commission (UGC). The best part for its learners is that most of the professional and technical programs offered here adhere to the regulatory frameworks and approvals of statutory bodies, including the Bar Council of India (BCI) for legal studies, the Pharmacy Council of India (PCI) for pharmaceutical programs & Council of Architecture (COA) for Architecture. Moreover, the university is also a member of the Association of Indian Universities (AIU).
Chandigarh University Uttar Pradesh offers multidisciplinary undergraduate, postgraduate, lateral, and doctoral programs across major disciplines like Engineering, Computer Science & Engineering, Computing, Business, Commerce & 9 more, which are Basic & Applied Sciences, Liberal Arts & Behavioural Sciences, Legal Studies, Pharmacy, Media Studies, Design, Hospitality, Architecture & Planning, Travel & Tourism. The most notable part is that its curriculum integrates AI, Machine Learning, Analytics & more.
Yes, Chandigarh University, Uttar Pradesh, is an AI-augmented multidisciplinary university, as it is designed from the ground up as India’s first AI-augmented multidisciplinary campus. Can’t be denied that artificial intelligence is deeply woven across the academic curriculum with tech-enabled pedagogy, research domains, and campus administrative workflows. From AI-enabled smart classrooms and automated adaptive learning to specialized AI and analytics laboratories, students across all disciplines learn to gain digital & AI fluency and practical exposure to modern tech tools. Moreover, students studying at CU-UP also use a smart LMS and Advanced labs and Centres of Excellence. In 2026, CU also received the “AI-First Organization" award at the Republic AI Summit & Awards.
CU-UP, home to a futuristic & AI-Augmented campus, provides facilities like ultra-modern smart classrooms, high-end computing facilities, advanced labs, SAS labs, and dedicated research zones. All of this also helps students learn efficiently & not forget about the Data Science Lab, FinTech Lab, Modern Moot Court Hall, simulated Aviation and Tourism labs & more. Students pursuing education at CU-UP also benefit from an extensive digital library, startup incubation centers like CUBE & TBI, modern sports arenas, dynamic cafeterias, and comprehensive on-campus student housing.
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How To Apply?
Sign Up
Register for CUCET by providing your basic details — name, email, mobile number, state and gender.
Apply for CUCET
You receive a confirmation on your registered number and email. Log in with those credentials and complete the eligibility and scholarship test application.
Admission
On clearing CUCET, submit your admission application. Merit-based scholarship is assessed automatically from your result.