BBA (Branding and Advertising) (Hons.)
Now
About the Programme
BBA (Hons.) Branding and Advertising
BBA (Branding and Advertising) (Hons.)
Branding gives businesses a recognizable identity, while advertising communicates that identity through messages designed to attract attention and influence choices. Effective brand communication requires creative ideas grounded in consumer understanding, market positioning & business objectives. As audiences move across digital, social and traditional media, brands need coherent stories adapted to different platforms and moments. Chandigarh University, Uttar Pradesh, offers the four-year BBA – Branding & Advertising (Hons.) program, connecting creative thinking with strategic communication. The program covers brand storytelling, consumer insights, neuromarketing, public relations & media planning. Aligned with this, through design studios, workshops, agency-style briefs and live projects, students learn to develop campaigns, interpret audience behavior and align creative decisions with brand goals, preparing for roles across advertising, corporate branding as well as digital communication.
- Discipline
- Business
- Duration
- 4 Years (8 Semesters)
- Level
- Undergraduate
Scope
Brands need to understand consumer behavior, establish a distinct market position and create consistent communication across platforms. The global branding & advertising market is projected to reach USD 1,034.60 billion by 2034, growing at a CAGR of 4.20% during 2026–2034, indicating the expanding economic scale of the industry. At Chandigarh University, Uttar Pradesh, the BBA – Branding & Advertising (Hons.) connects brand strategy, consumer psychology, storytelling, media planning and public relations with practical learning. This approach develops capabilities in campaign planning, copywriting & brand management, applicable across advertising, FMCG, corporate branding, digital media, etc.
Why Choose Chandigarh University, Uttar Pradesh?
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
AI-Integrated Multidisciplinary Education
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
AI Expert Mentorship
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Centres of Excellence
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Entrepreneurial Ecosystem
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Exclusive Placements
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
AI-Integrated Multidisciplinary Education
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
AI Expert Mentorship
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Centres of Excellence
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Entrepreneurial Ecosystem
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Exclusive Placements
Why ChooseChandigarh University, Uttar Pradesh?
Gain proficiency in AI fundamentals and domain-specific advanced modules while engaging in multidisciplinary education across disciplines of engineering, management, sciences, law, tourism and humanities, preparing for an AI-driven workforce.
Get expert AI guidance from top professionals at leading tech companies like Google, Microsoft, IBM, TCS and more, empowering you with the skills and knowledge to excel in the tech-driven future.
Leverage advanced technologies at industry-collaborated Centres of Excellence to undertake groundbreaking research projects in diverse domains, like blockchain, cryptography, neurotechnology, genetic engineering, and more.
Ignite your entrepreneurial spirit with our tech-powered incubation ecosystem and makerspace, where creativity and collaboration turn ideas into successful ventures.
Tap into an extensive network of 1300+ recruiters and land your dream job with the world's leading companies like Microsoft, Google, Amazon, Walmart, Intel, Flipkart, IBM, Wipro, PwC, EY, Deloitte, ITC, Reliance Industries, Bank of America, Taj Hotels, Cipla, among others.
Top Companies Hiring BBA (Branding and Advertising) (Hons.) Graduates
Companies that recruit at Chandigarh University, Uttar Pradesh.
Message from the Head of Department
Welcome to the School of Business, Chandigarh University, Unnao, Uttar Pradesh, a dynamic academic community committed to developing future-ready business leaders, entrepreneurs, and professionals.
At the School of Business, we believe that business education extends beyond classrooms and textbooks. Our BBA and MBA programmes are designed to provide students with a strong foundation in management and business principles while encouraging critical thinking, innovation, leadership, entrepreneurship, and practical problem-solving. With the rapidly evolving business landscape, we also integrate emerging areas such as Artificial Intelligence, Digital Transformation, Business Analytics, FinTech, Digital Marketing, and contemporary management practices into the learning experience.
Our industry-collaborated programmes further strengthen the connection between academic learning and the world of business. Through industry interactions, experiential learning, professional engagements, projects, internships, and exposure to real-world business challenges, we strive to equip our students with the knowledge, skills, and adaptability required to thrive in a competitive global environment.
As part of Chandigarh University, we are committed to creating an ecosystem that encourages innovation, research, collaboration, entrepreneurship, and lifelong learning. Our endeavour is to nurture not only capable professionals, but also responsible leaders who can create meaningful value for organisations and society.
It is my privilege to welcome you to the School of Business, Chandigarh University, Unnao—a place where ideas take shape, potential is nurtured, and future leaders are prepared to make an impact in the ever-changing world of business. Welcome to the School of Business. Welcome to a journey of learning, leadership, and limitless possibilities.
Message from the Head of Department
Welcome to the School of Business, Chandigarh University, Unnao, Uttar Pradesh, a dynamic academic community committed to developing future-ready business leaders, entrepreneurs, and professionals.
At the School of Business, we believe that business education extends beyond classrooms and textbooks. Our BBA and MBA programmes are designed to provide students with a strong foundation in management and business principles while encouraging critical thinking, innovation, leadership, entrepreneurship, and practical problem-solving. With the rapidly evolving business landscape, we also integrate emerging areas such as Artificial Intelligence, Digital Transformation, Business Analytics, FinTech, Digital Marketing, and contemporary management practices into the learning experience.
Our industry-collaborated programmes further strengthen the connection between academic learning and the world of business. Through industry interactions, experiential learning, professional engagements, projects, internships, and exposure to real-world business challenges, we strive to equip our students with the knowledge, skills, and adaptability required to thrive in a competitive global environment.
As part of Chandigarh University, we are committed to creating an ecosystem that encourages innovation, research, collaboration, entrepreneurship, and lifelong learning. Our endeavour is to nurture not only capable professionals, but also responsible leaders who can create meaningful value for organisations and society.
It is my privilege to welcome you to the School of Business, Chandigarh University, Unnao—a place where ideas take shape, potential is nurtured, and future leaders are prepared to make an impact in the ever-changing world of business. Welcome to the School of Business. Welcome to a journey of learning, leadership, and limitless possibilities.
Programme Curriculum
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| Principles of Management | 3 | 0 | 0 | 3 | 3 |
| Marketing Management | 3 | 0 | 0 | 3 | 3 |
| Principles of Micro Economics | 3 | 0 | 0 | 3 | 3 |
| Business Communication | 2 | 0 | 0 | 2 | 2 |
| Business Mathematics and Statistics | 3 | 0 | 0 | 3 | 3 |
| Foundations and Applications of AI & ML | 2 | 0 | 0 | 2 | 2 |
| Introduction to SDGs | 2 | 0 | 0 | 2 | 2 |
| Skill Lab: Communication Skill Lab | 0 | 0 | 2 | 2 | 4 |
| Total | 18 | 0 | 2 | 20 | 22 |
L lecture · T tutorial · P practical · C credits · CH contact hours
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| Organizational Behaviour | 3 | 0 | 0 | 3 | 3 |
| Principles of Macro Economics | 3 | 0 | 0 | 3 | 3 |
| Financial Accounting & Reporting | 3 | 1 | 0 | 4 | 4 |
| Introduction to Branding & Advertising | 3 | 0 | 0 | 3 | 3 |
| Human Resource Management | 3 | 0 | 0 | 3 | 3 |
| Open Elective – I (MOOC) | 0 | 1 | 2 | 3 | 5 |
| Digital Business Environment | 2 | 0 | 0 | 2 | 2 |
| Skill Lab: Branding & Advertising Basics Lab | 0 | 0 | 2 | 2 | 4 |
| Value Added: Indian Knowledge System / Ethics / UHV | 2 | 0 | 0 | 2 | 2 |
| Total | 19 | 2 | 4 | 25 | 29 |
L lecture · T tutorial · P practical · C credits · CH contact hours
Programme Eligibility and Fee Details
10+2 with 50% marks in aggregate or its equivalent examination in any stream conducted by a recognized Board / University / Council.
| Program Fee | Amount (per semester) | Duration |
|---|---|---|
| Semester Fee (For Indian Students) | 85000/- INR | 4.0 Years |
| SAARC Fee | — | |
| International Fee | — |
Scholarships & Financial Assistance
CUCET Phase I
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 – 100 | 85000 /- INR | NIL |
| 80 – 90 | 42500 /- INR | 42500 /- INR |
| 70 – 79.99 | 34000 /- INR | 51000 /- INR |
| 60 – 69.99 | 25500 /- INR | 59500 /- INR |
| 50 – 59.99 | 21250 /- INR | 63750 /- INR |
| 40 – 49.99 | 12750 /- INR | 72250 /- INR |
CUCET Phase II
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 – 100 | 85000 /- INR | NIL |
| 80 – 90.00 | 34000 /- INR | 51000 /- INR |
| 70 – 79.99 | 25500 /- INR | 59500 /- INR |
| 60 – 69.99 | 17000 /- INR | 68000 /- INR |
| 50 – 59.99 | 12750 /- INR | 72250 /- INR |
| 40 – 49.99 | 8500 /- INR | 76500 /- INR |
Placements & Career Support
From choosing a direction to signing an offer, Chandigarh University’s career services work with you at every step of the job search.
Career Guidance
Faculty mentors help you choose a direction, from your specialisation to the first role you aim for.
Placement Assistance
Support through every campus drive: eligibility, applications, assessments and offers.
Industry Interaction
Guest sessions and time with recruiters and practitioners, so you know what the work asks for.
Resume Preparation
Build, review and sharpen a resume and profile aimed at the roles you want.
Interview Preparation
Mock interviews and group discussions with feedback, before the real ones.
Career Counselling
One-to-one conversations about your plans, your options and your next step.
Events & News
Milestones and projects across Chandigarh University, Uttar Pradesh — open to students of every school.
01 — 7 January 2026
Enrollment of Kuldeep Yadav and Launch of CU Sports Scholarship
International cricketer Kuldeep Yadav enrolled as a student and launched the CU Sports Scholarship, reinforcing the integration of academic excellence and sports development at Chandigarh University Uttar Pradesh.
Read the full story
02 — 9 January
India AI Convergence 2026
India AI Convergence 2026 united AI leaders for a pre-event to the India AI Impact Summit, where Satnam Singh Sandhu, Honorable Chancellor, announced two transformative initiatives- AI for All and Quantum for Bharat.
Read the full story
03 — 02 November 2025
Campus Tank Uttar Pradesh
Chandigarh University, Uttar Pradesh launched Campus Tank Uttar Pradesh under the leadership of Shri Nand Gopal Gupta ‘Nandi’ Ji, empowering young innovators with funding, mentorship, and incubation support.
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Related Programme
BBA (Hons.)
Chandigarh University, Uttar Pradesh, offers the best four-year Bachelor of Business Administration BBA (Honours) program designed to cater to the needs of the fast-changing business world of the present & the future. The program combines solid business fundamentals with unique, experiential learning, and uses AI-driven technology to bring operational thinking and decision-making. Students develop the skills needed for global corporate roles through working with contemporary management theories and real-world application, while unlocking their real entrepreneurial potential. With excellent research facilities, advanced laboratories and a broad corporate network, this BBA (Hons.) program is designed to produce graduates who are ready to take on the business world and to meaningfully contribute to the nation-building process.
BBA (Hons.) Business Analytics
Business decisions increasingly depend on the ability to interpret data, recognize patterns and identify opportunities for improvement. Organizations use analytics to understand customer behavior, evaluate performance and plan business strategies. As predictive modelling and business intelligence become integral to decision-making, professionals need to combine analytical thinking with an understanding of business operations. Chandigarh University, Uttar Pradesh, offers a four-year BBA (Hons.) – Business Analytics in collaboration with Deloitte, integrating management education with applied analytics. The program covers data visualization, predictive modelling and business intelligence. Through practical sessions, real-world datasets, dedicated Data Analytics Labs & industry case studies, students learn to interpret complex information, communicate findings & support informed business decisions.
BBA (Hons.) Digital Marketing
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Frequently Asked Questions
Choosing Chandigarh University Uttar Pradesh provides students access to an NEP-2020-aligned, career-centric education powered by an AI-augmented learning ecosystem and a smart Learning Management System (LMS). The best part is that it is "India’s first AI-augmented multidisciplinary university" and places an active focus on exclusive experiential learning through live projects, simulation labs, corporate internships, and global academic partnerships. Students also gain access to merit scholarships of up to 100% via CUCET, worth 75 Cr, specialized sports scholarships, and strong recruiter networks.
Yes, Chandigarh University Uttar Pradesh is a fully recognized and accredited university established under the Uttar Pradesh State Legislature and recognized by the University Grants Commission (UGC). The best part for its learners is that most of the professional and technical programs offered here adhere to the regulatory frameworks and approvals of statutory bodies, including the Bar Council of India (BCI) for legal studies, the Pharmacy Council of India (PCI) for pharmaceutical programs & Council of Architecture (COA) for Architecture. Moreover, the university is also a member of the Association of Indian Universities (AIU).
Chandigarh University Uttar Pradesh offers multidisciplinary undergraduate, postgraduate, lateral, and doctoral programs across major disciplines like Engineering, Computer Science & Engineering, Computing, Business, Commerce & 9 more, which are Basic & Applied Sciences, Liberal Arts & Behavioural Sciences, Legal Studies, Pharmacy, Media Studies, Design, Hospitality, Architecture & Planning, Travel & Tourism. The most notable part is that its curriculum integrates AI, Machine Learning, Analytics & more.
Yes, Chandigarh University, Uttar Pradesh, is an AI-augmented multidisciplinary university, as it is designed from the ground up as India’s first AI-augmented multidisciplinary campus. Can’t be denied that artificial intelligence is deeply woven across the academic curriculum with tech-enabled pedagogy, research domains, and campus administrative workflows. From AI-enabled smart classrooms and automated adaptive learning to specialized AI and analytics laboratories, students across all disciplines learn to gain digital & AI fluency and practical exposure to modern tech tools. Moreover, students studying at CU-UP also use a smart LMS and Advanced labs and Centres of Excellence. In 2026, CU also received the “AI-First Organization" award at the Republic AI Summit & Awards.
CU-UP, home to a futuristic & AI-Augmented campus, provides facilities like ultra-modern smart classrooms, high-end computing facilities, advanced labs, SAS labs, and dedicated research zones. All of this also helps students learn efficiently & not forget about the Data Science Lab, FinTech Lab, Modern Moot Court Hall, simulated Aviation and Tourism labs & more. Students pursuing education at CU-UP also benefit from an extensive digital library, startup incubation centers like CUBE & TBI, modern sports arenas, dynamic cafeterias, and comprehensive on-campus student housing.
How To Apply?
Sign Up
Register for CUCET by providing your basic details — name, email, mobile number, state and gender.
Apply for CUCET
You receive a confirmation on your registered number and email. Log in with those credentials and complete the eligibility and scholarship test application.
Admission
On clearing CUCET, submit your admission application. Merit-based scholarship is assessed automatically from your result.