As a response to the rapidly changing times brought about by Artificial Intelligence, the School of Media Studies, Chandigarh University, Uttar Pradesh, organized an interactive Conclave themed “Media Responsibility in the AI age”. It was a one-day, on-campus event, aimed at invoking critical discussions and broadening the perspective of the audience, that consisted of faculty members from different disciplines and backgrounds from within Chandigarh University, Uttar Pradesh.
As the Keynote speaker, Prof. Sanjeev Ratna Singh, Digital Broadcast Expert and author of many books shared his views on the challenges and opportunities of AI in media industry. He acknowledged the power of AI but stressed that it must be used responsibly. He also discussed how media, especially in the age of AI, needs to adapt to maintain journalistic integrity. Professor Sanjeev Ratna addressed concerns about AI replacing jobs and offered insights from his experience in Singapore’s upskilling programs for older workers, concluding that mastering AI could save time and enhance efficiency. Prof. Sanjeev also focused on the need of the human intervention as part of the collective responsibility in mitigating the harms of AI taking over the media industry.
Speaking to the audience was also Prof. Sudir Mishra, Resident Editor, Navbharat Times, Lucknow, who congratulated the University management for the dynamic academic culture and modern infrastructure, focusing heavily on enhancing employment prospects for Media students. With his decade long experience in the media industry, he engaged with the audience in a captivating way by bringing examples from the field. To address the topic of the conclave, he referred to technological changes as one among the socio-historical changes that has been sweeping the society especially in India. As an impact, these changes demanded change in the skill sets of a large number of people emphasising the need to adapt to the technological changes.
The conclave stressed again the need of human intervention and producing ethically responsible media persons and journalists with the help of an updated curriculum such as that applied in Chandigarh University, School of Media Studies.
Eloquently addressing the matter on the occasion, Dr. Thipendra P. Singh, Pro Vice Chancellor of Chandigarh University, Uttar Pradesh, spoke of deepfake identification and the inevitable decline of traditional print media in favour of digital platforms.
The BA (Hons.) JMC program running under the School of Media Studies, is designed to prepare future-oriented thinkers, entrepreneurs, and socially-conscious global citizens. With a focus on human-machine synergy, its curriculum reflects the needs of a workforce driven by collaboration between artificial and human intelligence. The program aims at producing ethically sensitive citizens that uphold the democratic and biasfree reporting of the social issues.
Concluding the session, Dr. Om Prakash Dwivedi, Director, Faculty of Humanities & Liberal Arts, shared the foundational vision of CU’s AI-enhanced Media Studies department. He expressed concern over the diminishing time and space to cultivate and share view-points that are contrasting in nature yet the very contrast is necessary to represent diverse perspectives present in a particular society. Extending his views, Dr. Dwivedi highlighted the role that media industry plays in keeping that very space alive and functioning.
By bringing together distinguished scholars and thought leaders, the conclave reaffirmed Chandigarh University’s commitment to a comprehensive, inclusive, and forward-thinking education system.
Search