The School of Media Studies at Chandigarh University, Uttar Pradesh, with its industry-aligned academic framework and top-tier resources, strives to produce competent media professionals. The school offers experiential learning opportunities for students enrolled in the Bachelor of Arts (Hons.)-Journalism and Mass Communication program through state-of-the-art infrastructure comprising a media studio and innovation hubs and via access to industry-driven projects, internships, workshops, and seminars.
Mentorship from experienced faculty members and industry experts bridges the gap between academia and industry, enabling students to comprehend the conventional and emerging practices in journalism, film production, digital media, advertising, public relations, and more. Apart from conventional academics, students receive training to refine their analytical and problem-solving aptitude along with training for interpersonal skill enhancement, helping them prepare for the professional world.
The School of Media Studies at Chandigarh University is a haven for intellectual discovery and creative expression. The school’s distinguished faculty, and experts in their fields, guide students through a diverse range of courses. Through innovative interdisciplinary learning, students develop critical thinking, communication, and analytical skills essential for success.
This is the fundamental of all jobs related to Journalism and Mass Communication. It includes writing for both the traditional and new media, the articles, blogs, web materials, manuals, brochures, advertisement copy and the like.
A public relations executive is an independent position in an organisation which focusses on creating a positive imagery of the organisation in public. It could be done through any media mode - print, broadcast and online media.
It is a mass communication career that involves marketing operations across different digital networks to promote brands, products and services. Digital marketers develop campaign budgets, analyze metrics and prepare marketing reports. Based on these, they develop new and innovative digital projects and growth trajectories.
It is a career for those whose natural instinct is different kinds of events. These could be a small celebration in a family, office or large events on the national or international platforms. Big event management companies are seen active in very large events or events which keep on scaling up – sporting events or conventions or even ‘Kumbh melas’ in India. They also cover events like awards functions, celebrities’ events, cultural fiesta, seminars and conferences.
Their main task is putting the facts before the public through news reports or news desks in print, audio, video or all modes. They also engage audience through editorials, feature articles, investigative leads, research-based write-ups, interviews etc. Even blogs and vlogs are a part of a modern job profile of a seasoned journalist. Video journalists involve the outdoor broadcasting vans for live coverage to provide instant footage to the people. Those who use still photography are called photo-journalist.
Illustrators or cartoonists use hand drawings to covey or portray a message as an add-on for a story that is published in any media. Candidates opting for such a career profile make comical or satirical sketches on different categories such as politics, sports, science, international relations, cultural events etc. Freelancing option is also available; however, digital media has reduced its flux but is highly penetrative towards intellectual minds.
A television or radio show producer is responsible for the conceptualization, progress as well as completion of the entire shoot of the show.
As a reporter or correspondent, news is filed to the desk for propagation through different media. Correspondent may be a principal correspondent or a staff reporter and could be placed globally by a media firm. Alternately, the person can work as a stringer / freelancer for various media or news agencies around the world. It is a highly paid profession once a good experience is added to it.
Editors plan the content of a print or audio-visual or a digital news bulletin. Without their approval nothing goes on air. There could be a variety of job profiles associated with Editor or a sub-editor like Video editor, event-based editor or graphic editor.
Bloggers write engaging, original content on a range of topics for their blogs or for client websites. The purpose of the content may be to inform, educate, entertain or promote, and it is generally written for a target audience. Bloggers may monitor trends and come up with content ideas themselves or write on client-assigned topics.
They are known for directing short, long and documentary films in various categories. They read, select and edit film scripts, decide on a narrative style and determine the production budget.
Media planners work with advertising agencies, PR firms and businesses to plan, implement and supervise advertising and marketing related operations for various promotional purposes. They follow client briefs to design campaigns against the allocated budgets, conduct market research, analyze target audiences and provide a solution to the advertiser.
People working under these job profiles (Radio Jockey / Disk Jockey / Video Jockey) specially work in various positions related to radio or television shows.
A very well-known profile that demarcates a person from the media clutter is the anchor or newscasters or broadcasters depending on the media used. They are the face of the channel. Job options appear in FM radio channels and TV channels.
Students gain an immersive classroom experience with engaging lectures through a storytelling approach, expert talks, and industry case studies. AI-embedded teaching and flipped classrooms create a learner-centred environment that develops cognitive skills, encourages active engagement, and enhances students' understanding of concepts.
The strategically designed state-of-the-art laboratories are furnished with the latest equipment for experimentation, research, and innovation. This experimental exploration space allows learning through AI tools and interactive simulations serving both technical purposes and creativity.
Students draw knowledge from experts around the world through offline certifications and MOOCs (Massive Open Online Courses). This promotes a structured learning approach for all learners' preferences, improving their skills, enhancing their knowledge, and acquiring certificates recognised by industries across the globe.
The opportunity to work collaboratively on a project develops real-world problem-solving skills, fosters creativity, and builds practical experience. Students explore complex topics, working on diverse live projects, entrepreneurial ideas, and capstone projects, while making valuable professional networks and gaining industry insights.
Being in a hub of industry immersion opportunities, students get a platform that encourages and leads to multiple internships as a part of the program. They learn through corporate internships, social internships, and research internships, gaining practical skills and valuable exposure to professional environments.
Students get the chance to develop their analytical and leadership abilities with intellectual engagements in activity-based learning approaches. This dynamic way of skill development covers group discussions, debates, social immersion activities, critical thinking exercises, seminars, role plays, and peer learning.
The School of Media Studies draws its trajectory in academia and research from the basic grounding of ‘voice of people’. The domain purpose is not only to develop an eco-system to generate a platform that links public to the governance but also serve a long-term perspective of reaching the world for developing opinion and thought leadership besides idea selling to emerge beneficial to the global world order. The domain, due to advent and acceleration of digital media also embarks business opportunities in the contemporary context, both regionally and nationally.
The labs are classified as Journalism lab, basic communication lab and AI-enablement lab spread across the temporal zone. The Basic Communications Lab benefits the learner on critical parameters in dealing with activities where a lot of communication of varied nature becomes imminent. The AI-enablement Lab introduces the learner to different AI tools that are increasingly being used for journalism modules. The Journalism lab takes care of the print, audio-visual and digital media production and dissemination.
Responsible, ethical and exact Reporting with facts and social connect and without instigating sentiments is the base of becoming responsive to societal needs.
Journalism and Mass Communication intends to bugle and showcase our cultural heritage and strong social milieu across continents as an endeavour towards ‘vasudhaiv kutumbkam’ (One world).
Basic fabric is built around AI with industry centrism to gain an upper hand in the market and also provide a propelling force to emerge as a market leader.
Curriculum entwins with industry (press, radio, television, digital media) to enhance exposure and capability of the learner with modules embedded in syllabi.
Media houses or entities can survive only if they are sustainable. Programme delivers knowledge-skill set for building up entrepreneurial ventures and start-ups that become sustainable over time and deliver value to the society without any compromise on ethics.
A mindset involving excellence get injected in the learners while still being student. Moving on to the work-life, this pays them off in the long run in all business endeavours.
Be The Voice of Masses with our BA (Hon.) Journalism And Mass Communication Course. Our Course is crafted strategically to provide best industry knowledge for an outstanding career.
Join the Futuristic Campus with Experiential Education Model to turn your dreams into Reality
A transformative learning experience that encourages critical thinking and innovation, equipping you with future-ready skills and career competence.
The power of AI is harnessed to its full potential to enhance traditional learning pedagogy for you and create a futuristic model of education.
The campus harmoniously brings together eco-friendly initiatives, energy-efficient building, and green spaces, making it a testament to sustainability.
Search
