|
Semester-I |
|||||||||
|---|---|---|---|---|---|---|---|---|---|
|
S. No. |
Course Code |
Course Name |
L |
T |
P |
C |
CH |
||
|
1 |
25COT-601 |
ACCOUNTING FOR MANAGERS |
3 |
1 |
0 |
4 |
4 |
||
|
2 |
25COT-607 |
MANAGERIAL ECONOMICS FOR BUSINESS DECISIONS |
2 |
1 |
0 |
3 |
3 |
||
|
3 |
25COT-609 |
QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS - I |
2 |
1 |
0 |
3 |
3 |
||
|
4 |
25MAH-604 |
BUSINESS APPLICATIONS USING AI & ML |
2 |
0 |
2 |
4 |
3 |
||
|
5 |
25MAH-609 |
DESIGN THINKING AND CREATIVITY FOR INNOVATION |
2 |
0 |
2 |
4 |
3 |
||
|
6 |
25MAT-602 |
BEHAVIOURAL DYNAMICS IN MANAGEMENT |
2 |
1 |
0 |
3 |
3 |
||
|
7 |
25MAT-606 |
CONTEMPORARY MANAGEMENT PRACTICES & GLOBAL CONCERNS |
3 |
0 |
0 |
3 |
3 |
||
|
8 |
25MAT-610 |
DIGITAL BUSINESS ENVIRONMENT AND MANAGEMENT |
3 |
0 |
0 |
3 |
3 |
||
|
Total Credits |
25 |
Total Contact Hours |
27 |
||||||
|
Cumulative Credits |
27 |
Cumulative Contact Hours |
27 |
||||||
|
Semester-II |
||||||||
|---|---|---|---|---|---|---|---|---|
|
S. No. |
Course Name |
L |
T |
P |
C |
CH |
Course Category |
|
|
1 |
Business Research Methods |
3 |
0 |
0 |
4 |
4 |
Prog Core |
|
|
2 |
Marketing in the Digital Era |
2 |
1 |
0 |
4 |
4 |
Prog Core |
|
|
3 |
HRM in the Digital Era |
2 |
1 |
0 |
4 |
4 |
Prog Core |
|
|
4 |
Finance in the Digital era |
2 |
1 |
0 |
4 |
4 |
Prog Core |
|
|
5 |
Digital Business Operations |
2 |
1 |
0 |
4 |
4 |
Prog Core |
|
|
6 |
Design Thinking and Innovation |
1 |
0 |
1 |
3 |
3 |
Prog Core |
|
|
7 |
Corporate Communication |
1 |
0 |
1 |
3 |
3 |
Prog Core |
|
|
8 |
Soft Skills – I |
0 |
0 |
1 |
2 |
2 |
Soft skills |
|
|
9 |
Aptitude – I |
1 |
1 |
0 |
2 |
2 |
Aptitude |
|
|
Total Credits |
30 |
Total Contact Hours |
30 |
|||||
|
Cumulative Credits |
57 |
Cumulative Contact Hours |
57 |
|||||
|
Semester-III |
|||||||||
|---|---|---|---|---|---|---|---|---|---|
|
S. No |
Course Name |
L |
T |
P |
C |
CH |
Course Category |
||
|
1 |
Quantitative Techniques for Business Decisions – II |
3 |
1 |
0 |
4 |
4 |
Prog Core |
||
|
2 |
Business Strategy |
3 |
1 |
0 |
4 |
4 |
Prog Core |
||
|
3 |
Legal Aspects of Digital Business & IPR |
3 |
0 |
0 |
3 |
3 |
Prog Core |
||
|
5 |
Exploring Business Opportunities through Entrepreneurship and Digital Startups |
3 |
0 |
0 |
3 |
3 |
Prog Core |
||
|
6 |
Taxation & Personal Finance |
2 |
1 |
0 |
3 |
3 |
Prog Core |
||
|
7 |
Soft Skills – II |
0 |
0 |
1 |
2 |
2 |
Soft Skills |
||
|
8 |
Aptitude – II |
1 |
1 |
0 |
2 |
2 |
Aptitude |
||
|
9 |
Corporate Internship Project |
0 |
0 |
0 |
4 |
0 |
Project |
||
|
Total Credits |
25 |
Total Hours |
21 |
||||||
|
Cumulative Credits |
82 |
Cumulative Hours |
78 |
||||||
|
Semester-IV |
||||||||
|---|---|---|---|---|---|---|---|---|
|
S. No. |
Course Name |
L |
T |
P |
C |
CH |
Course Category |
|
|
1 |
Social Media Marketing |
3 |
0 |
0 |
3 |
3 |
Prog Core |
|
|
2 |
Emotional Intelligence |
3 |
0 |
0 |
3 |
3 |
Prog Core |
|
|
3 |
Environment, Sustainability and Governance |
3 |
0 |
0 |
3 |
3 |
Prog Core |
|
|
4 |
Ethics and Human Values |
2 |
0 |
0 |
2 |
2 |
Value Education |
|
|
5 |
Open Elective – I |
3 |
0 |
0 |
3 |
3 |
Elective |
|
|
6 |
Open Elective – II |
3 |
0 |
0 |
3 |
3 |
Elective |
|
|
7 |
Open Elective – III |
3 |
0 |
0 |
3 |
3 |
Elective |
|
|
8 |
Dissertation & Viva Voce |
0 |
0 |
0 |
6 |
0 |
Project |
|
|
Total Credits |
26 |
Total Contact Hours |
20 |
|||||
|
Cumulative Credits |
108 |
Cumulative Contact Hours |
88 |
|||||
|
Augmented and Virtual Reality |
|
Consumer Behaviour and Analytics |
|
Conversational Marketing |
|
Digital Advertising: Planning to Execution |
|
Digital Business Governance |
|
Digital Sales Promotion |
|
Industrial and Services Marketing |
|
Interactive Content and Personalization |
|
Marketing Analytics |
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