Course Structure

Semester-I

S. No.

Course Code

Course Name

L

T

P

C

CH

1

25COT-601

ACCOUNTING FOR MANAGERS

3

1

0

4

4

2

25COT-607

MANAGERIAL ECONOMICS FOR BUSINESS DECISIONS

2

1

0

3

3

3

25COT-609

QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS - I

2

1

0

3

3

4

25MAH-604

BUSINESS APPLICATIONS USING AI & ML

2

0

2

4

3

5

25MAH-609

DESIGN THINKING AND CREATIVITY FOR INNOVATION

2

0

2

4

3

6

25MAT-602

BEHAVIOURAL DYNAMICS IN MANAGEMENT

2

1

0

3

3

7

25MAT-606

CONTEMPORARY MANAGEMENT PRACTICES & GLOBAL CONCERNS

3

0

0

3

3

8

25MAT-610

DIGITAL BUSINESS ENVIRONMENT AND MANAGEMENT

3

0

0

3

3

Total Credits

25

Total Contact Hours

27

  Cumulative Credits

27

 Cumulative Contact Hours

27


Semester-II

S. No.

Course Name

L

T

P

C

CH

Course Category

1

Business Research Methods

3

0

0

4

4

Prog Core

2

Marketing in the Digital Era

2

1

0

4

4

Prog Core

3

HRM in the Digital Era

2

1

0

4

4

Prog Core

4

Finance in the Digital era

2

1

0

4

4

Prog Core

5

Digital Business Operations

2

1

0

4

4

Prog Core

6

Design Thinking and Innovation

1

0

1

3

3

Prog Core

7

Corporate Communication

1

0

1

3

3

Prog Core

8

Soft Skills – I

0

0

1

2

2

Soft skills

9

Aptitude – I

1

1

0

2

2

Aptitude

Total Credits

30

Total Contact Hours

30

Cumulative Credits

57

Cumulative Contact Hours

57


Semester-III

S. No

Course Name

L

T

P

C

CH

Course Category

1

Quantitative Techniques for Business Decisions – II

3

1

0

4

4

Prog Core

2

Business Strategy

3

1

0

4

4

Prog Core

3

Legal Aspects of Digital Business & IPR

3

0

0

3

3

Prog Core

5

Exploring Business Opportunities through Entrepreneurship and Digital Startups

3

0

0

3

3

Prog Core

6

Taxation & Personal Finance

2

1

0

3

3

Prog Core

7

Soft Skills – II

0

0

1

2

2

Soft Skills

8

Aptitude – II

1

1

0

2

2

Aptitude

9

Corporate Internship Project

0

0

0

4

0

Project

Total Credits

25

Total Hours 

21

Cumulative Credits

82

 Cumulative Hours

78


Semester-IV

S. No.

Course Name

L

T

P

C

CH

Course Category

1

Social Media Marketing

3

0

0

3

3

Prog Core

2

Emotional Intelligence

3

0

0

3

3

Prog Core

3

Environment, Sustainability and Governance

3

0

0

3

3

Prog Core

4

Ethics and Human Values

2

0

0

2

2

Value Education

5

Open Elective – I

3

0

0

3

3

Elective

6

Open Elective – II

3

0

0

3

3

Elective

7

Open Elective – III

3

0

0

3

3

Elective

8

Dissertation & Viva Voce

0

0

0

6

0

Project

Total Credits

26

Total Contact Hours

20

Cumulative Credits

108

Cumulative Contact Hours

88


OPEN ELECTIVE LIST (PICK ANY THREE FOR FINAL SEMESTER)

Augmented and Virtual Reality

Consumer Behaviour and Analytics

Conversational Marketing

Digital Advertising: Planning to Execution

Digital Business Governance

Digital Sales Promotion

Industrial and Services Marketing 

Interactive Content and Personalization

Marketing Analytics

How to Apply?

Step 1

Sign Up

Sign up or Register for CUCET by providing basic details (Name, Email ID, Mobile No., State, Gender, and Password). Your Email ID will serve as your Username for the portal, while you will set your password upon registration.

After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.

Step 2

Apply for CUCET (Eligibility and Scholarship Test)

After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.

Step 3

Admission

You become eligible for admission into Chandigarh University after clearing the CUCET examination. Following your attempt at CUCET, the result will shortly be intimated, based on which you can submit your application for admission and avail merit-based scholarship.

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