|
Course Title |
Course Type |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|---|
|
ACCOUNTING FOR MANAGERS |
Theory |
3 |
1 |
0 |
4 |
4 |
|
MANAGERIAL ECONOMICS FOR BUSINESS DECISIONS |
Theory |
2 |
1 |
0 |
3 |
3 |
|
QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS - I |
Theory |
2 |
1 |
0 |
3 |
3 |
|
BUSINESS APPLICATIONS USING AI AND ML |
Hybrid |
2 |
0 |
1 |
4 |
3 |
|
DESIGN THINKING AND CREATIVITY FOR INNOVATION |
Hybrid |
2 |
0 |
1 |
4 |
3 |
|
BEHAVIOURAL DYNAMICS IN MANAGEMENT |
Theory |
2 |
1 |
0 |
3 |
3 |
|
CONTEMPORARY MANAGEMENT PRACTICES AND GLOBAL CONCERNS |
Theory |
3 |
0 |
0 |
3 |
3 |
|
DIGITAL BUSINESS ENVIRONMENT AND MANAGEMENT |
Theory |
3 |
0 |
0 |
3 |
3 |
|
27 |
25 |
|||||
|
Course Title |
Course Type |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|---|
|
FINANCIAL MANAGEMENT |
Theory |
2 |
1 |
0 |
3 |
3 |
|
BUSINESS RESEARCH METHODS |
Theory |
2 |
1 |
0 |
3 |
3 |
|
PROFESSIONAL COMMUNICATION SKILLS - I |
Practical |
0 |
0 |
2 |
4 |
2 |
|
QUANTITATIVE APTITUDE AND DATA INTERPRETATION - I |
Theory |
0 |
4 |
0 |
4 |
4 |
|
MARKETING CONCEPTS AND PRACTICES |
Theory |
3 |
0 |
0 |
3 |
3 |
|
DIGITAL BUSINESS AND E-COMMERCE |
Theory |
2 |
1 |
0 |
3 |
3 |
|
MANAGING HUMAN RESOURCES |
Theory |
3 |
0 |
0 |
3 |
3 |
|
CORPORATE COMMUNICATION |
Theory |
3 |
0 |
0 |
3 |
3 |
|
26 |
24 |
|||||
|
Course Title |
Course Type |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|---|
|
Contemporary Digital Marketing & Applications |
Theory |
3 |
0 |
0 |
3 |
3 |
|
Search Engine Optimization and Content Strategy |
Theory |
3 |
0 |
0 |
3 |
3 |
|
Web Analytics & Marketing Metrics |
Theory |
2 |
0 |
0 |
2 |
2 |
|
Business Strategy |
Theory |
3 |
0 |
0 |
3 |
3 |
|
Social Media Marketing |
Theory |
2 |
0 |
0 |
2 |
2 |
|
Entrepreneurship & Business Incubation |
Theory |
3 |
0 |
0 |
3 |
3 |
|
PROFESSIONAL COMMUNICATION SKILLS - II |
Practical |
0 |
4 |
0 |
4 |
4 |
|
Quantitative APTITUDE AND DATA INTERPRETATION - II |
Theory |
0 |
0 |
2 |
4 |
2 |
|
Corporate Internship Project |
Project |
0 |
0 |
0 |
0 |
3 |
|
24 |
25 |
|||||
|
Course Title |
Course Type |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|---|
|
Digital Advertising & Strategic Branding |
Theory |
3 |
0 |
0 |
3 |
3 |
|
Marketing Analytics & Visualization |
Theory |
2 |
0 |
0 |
2 |
2 |
|
Marketing Automation & MarTech Ecosystem |
Theory |
2 |
0 |
0 |
2 |
2 |
|
ELECTIVE-I (Major) |
Theory |
3 |
0 |
0 |
3 |
3 |
|
ELECTIVE-II (Major) |
Theory |
3 |
0 |
0 |
3 |
3 |
|
ELECTIVE-III (Major) |
Theory |
3 |
0 |
0 |
3 |
3 |
|
ELECTIVE-IV (Minor) |
Theory |
2 |
0 |
0 |
2 |
2 |
|
ELECTIVE-V (Minor) |
Theory |
2 |
0 |
0 |
2 |
2 |
|
Dissertation / Capstone Proj & Viva Voce |
Project |
0 |
0 |
0 |
0 |
3 |
|
20 |
23 |
|||||
|
SEM-IV (Majors) |
|
|---|---|
|
Consumer Analytics in Digital Era |
Theory |
|
Digital Advertising and Brand Management |
Theory |
|
Digital Logistics and Supply Chain Management |
Theory |
|
Digital Services Marketing |
Theory |
|
Digital Retail Business |
Theory |
|
Interactive content and Personalisation |
Theory |
|
Digital Sales Promotion |
Theory |
|
Conversational Marketing |
Theory |
|
Marketing Analytics – I* |
Theory |
|
Marketing Analytics – II* |
Hybrid |
|
Sem-IV (Minors) |
|
|
International Relations and Trade Blocs |
Theory |
|
Export Procedures & Documentation |
Theory |
|
SDGs and Modern Businesses |
Theory |
|
Goods and Services Tax |
Theory |
|
Rural Entrepreneurship |
Theory |
|
Disaster Management |
Theory |
|
Cyber Security |
Theory |
|
Corporate Governance |
Theory |
Unlock your potential in the dynamic field of business with our Management programs. Our curriculum, taught by industry experts, prepares you to strategize effectively, lead with confidence, and achieve unparalleled success.
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