|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Principles of Management |
3 |
0 |
0 |
3 |
3 |
|
2. Principles of Micro-Economics |
3 |
0 |
0 |
3 |
3 |
|
3. Financial Accounting and Reporting |
3 |
1 |
0 |
4 |
4 |
|
4. Business Mathematics & Statistics |
3 |
0 |
0 |
3 |
3 |
|
5. Foundations and Applications of AI & ML |
1 |
0 |
1 |
3 |
2 |
|
6. Business Communication |
2 |
0 |
0 |
2 |
2 |
|
7. Introduction to SDGs |
2 |
0 |
0 |
2 |
2 |
|
Skill Lab: MS Excel for Business Decisions |
0 |
0 |
2 |
4 |
2 |
|
Value Added: Environmental Studies |
2 |
0 |
0 |
2 |
2 |
|
26 |
23 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Principles of Macro-Economics |
3 |
0 |
0 |
3 |
3 |
|
2. Marketing Management |
3 |
0 |
0 |
3 |
3 |
|
3. Cost & Management Accounting |
3 |
0 |
0 |
3 |
3 |
|
4. Organizational Behavior |
3 |
0 |
0 |
3 |
3 |
|
5. Human Resource Management |
3 |
0 |
0 |
3 |
3 |
|
6. Open Elective – I (MOOC) |
3 |
0 |
0 |
3 |
3 |
|
7. Digital Business Environment |
2 |
0 |
0 |
2 |
2 |
|
Skill Lab: Presentation Skills |
0 |
0 |
1 |
2 |
1 |
|
Value Added: Indian Knowledge System / Ethics / UHV |
2 |
0 |
0 |
2 |
2 |
|
24 |
23 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Foundation of Digital Marketing |
3 |
0 |
0 |
3 |
3 |
|
2. Research Methodology |
3 |
0 |
0 |
3 |
3 |
|
3. Financial Management |
3 |
0 |
0 |
3 |
3 |
|
4. Web Design Basics (HTML, CMS, UX) |
1 |
0 |
1 |
3 |
2 |
|
5. Search Engine Optimization (SEO) |
1 |
0 |
1 |
3 |
2 |
|
6. Social Media Marketing – I |
2 |
0 |
0 |
2 |
2 |
|
7. Design Thinking & Creativity for Innovation |
1 |
0 |
1 |
3 |
2 |
|
Lab: Website & SEO Tools |
0 |
0 |
2 |
4 |
2 |
|
Mini Project: On basics of Digital marketing |
0 |
0 |
0 |
0 |
3 |
|
24 |
22 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Content Marketing & Storytelling |
2 |
0 |
0 |
2 |
2 |
|
2. Social Media Marketing – II |
3 |
0 |
0 |
3 |
3 |
|
3. Search Engine Marketing (SEM & PPC) |
2 |
0 |
0 |
2 |
2 |
|
4. Email & Mobile Marketing |
2 |
0 |
0 |
2 |
2 |
|
5. Marketing Analytics – I |
2 |
0 |
1 |
4 |
3 |
|
6. Digital Operations & Supply Chain |
3 |
0 |
0 |
3 |
3 |
|
7. Gender & Diversity |
2 |
0 |
0 |
2 |
2 |
|
Lab: Google Ads, Meta Ads, Email Tools |
0 |
0 |
2 |
4 |
2 |
|
Mini Project: Digital Campaigns |
0 |
0 |
0 |
0 |
3 |
|
22 |
22 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Digital Marketing Strategy and Startups |
3 |
0 |
0 |
3 |
3 |
|
2. Marketing Analytics – II |
3 |
0 |
0 |
3 |
3 |
|
3. Retail and E-Commerce |
2 |
0 |
0 |
2 |
2 |
|
4. Influencer & Affiliate Marketing |
2 |
0 |
0 |
2 |
2 |
|
5. Customer Relationship Management (CRM) |
2 |
0 |
0 |
2 |
2 |
|
6. Open Elective – II (MOOC) |
0 |
1 |
2 |
5 |
3 |
|
7. Soft Skills - I |
0 |
0 |
2 |
4 |
2 |
|
8. Aptitude - I |
0 |
4 |
0 |
4 |
4 |
|
Internship: Summer Internship (6 weeks) |
0 |
0 |
0 |
0 |
3 |
|
25 |
24 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Performance Marketing & Conversion Optimization |
2 |
0 |
0 |
2 |
2 |
|
2. Artificial Intelligence in Marketing |
2 |
0 |
0 |
2 |
2 |
|
3. Marketing Automation & MarTech Tools |
2 |
0 |
0 |
2 |
2 |
|
4. Data Visualization & Dashboards |
2 |
0 |
0 |
2 |
2 |
|
5. Legal & Ethical Issues in Digital Marketing |
2 |
0 |
0 |
2 |
2 |
|
6. Global Marketing & International Business Affairs |
3 |
0 |
0 |
3 |
3 |
|
7. Soft Skills – II |
0 |
0 |
2 |
4 |
2 |
|
8. Aptitude – II |
0 |
4 |
0 |
4 |
4 |
|
Live Project: AI-based Marketing Application |
0 |
0 |
0 |
0 |
3 |
|
21 |
22 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Advanced Research Methodology |
3 |
0 |
0 |
3 |
3 |
|
2. Digital Branding & Advertising |
3 |
0 |
0 |
3 |
3 |
|
3. Growth Hacking & Viral Marketing |
2 |
0 |
0 |
2 |
2 |
|
4. Mobile Apps & App Store Optimization (ASO) |
2 |
0 |
0 |
2 |
2 |
|
5. Advanced Web & UX Analytics |
2 |
0 |
0 |
2 |
2 |
|
6. Digital Media Planning & Buying |
2 |
0 |
0 |
2 |
2 |
|
7. Managing Family Business & Small Businesses |
2 |
0 |
0 |
2 |
2 |
|
16 |
16 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Business Leadership & Governance (Case based) |
0 |
3 |
0 |
3 |
3 |
|
2. Consulting & Freelancing (Project based) |
0 |
0 |
0 |
0 |
3 |
|
3. Innovation & New-Age Business Models (Case based) |
0 |
3 |
0 |
3 |
3 |
|
4. E-S-G (Field and case based) |
0 |
2 |
1 |
4 |
3 |
|
Capstone: Dissertation & Comprehensive Viva Voce |
0 |
0 |
0 |
0 |
6 |
|
10 |
18 |
Unlock your potential in the dynamic field of business with our Management programs. Our curriculum, taught by industry experts, prepares you to strategize effectively, lead with confidence, and achieve unparalleled success.
Join the Futuristic Campus with Experiential Education Model to turn your dreams into Reality
A transformative learning experience that encourages critical thinking and innovation, equipping you with future-ready skills and career competence.
The power of AI is harnessed to its full potential to enhance traditional learning pedagogy for you and create a futuristic model of education.
The campus harmoniously brings together eco-friendly initiatives, energy-efficient building, and green spaces, making it a testament to sustainability.
