Bachelor of Business
Administration
(Digital Marketing)

1

Principles of Management

3

2

Principles of Micro-Economics

3

3

Financial Accounting and Reporting

4

4

Business Mathematics & Statistics

3

5

Foundations and Applications of AI & ML

2

6

Business Communication

2

7

Introduction to SDGs

2

Skill Lab: MS Excel for Business Decisions

2

Value Added: Environmental Studies

2

Total

23

1

Principles of Macro-Economics

3

2

Marketing Management

3

3

Cost & Management Accounting

3

4

Organizational Behavior

3

5

Human Resource Management

3

6

Open Elective – I (MOOC)

3

7

Digital Business Environment

2

Skill Lab: Presentation Skills

1

Value Added: Indian Knowledge System / Ethics / UHV

2

Total

23

1

Foundation of Digital Marketing

3

2

Research Methodology

3

3

Financial Management

3

4

Web Design Basics (HTML, CMS, UX)

2

5

Search Engine Optimization (SEO)

2

6

Social Media Marketing – I

2

7

Design Thinking & Creativity for Innovation

2

Lab: Website & SEO Tools

2

Mini Project: On basics of Digital marketing

3

Total

22

1

Content Marketing & Storytelling

2

2

Social Media Marketing – II

3

3

Search Engine Marketing (SEM & PPC)

2

4

Email & Mobile Marketing

2

5

Marketing Analytics – I

3

6

Digital Operations & Supply Chain

3

7

Gender & Diversity

2

Lab: Google Ads, Meta Ads, Email Tools

2

Mini Project: Digital Campaigns

3

Total

22

1

Digital Marketing Strategy and Startups

3

2

Marketing Analytics – II

3

3

Retail and E-Commerce

2

4

Influencer & Affiliate Marketing

2

5

Customer Relationship Management (CRM)

2

6

Open Elective – II (MOOC)

3

7

Soft Skills - I

2

8

Aptitude - I

2

Internship: Summer Internship (6 weeks)

3

Total

22

1

Performance Marketing & Conversion Optimization

2

2

Artificial Intelligence in Marketing

2

3

Marketing Automation & MarTech Tools

2

4

Data Visualization & Dashboards

2

5

Legal & Ethical Issues in Digital Marketing

2

6

Global Marketing & International Business Affairs

3

7

Soft Skills – II

2

8

Aptitude – II

2

Live Project: AI-based Marketing Application

3

Total

20

1

Advanced Research Methodology

3

2

Digital Branding & Advertising

3

3

Growth Hacking & Viral Marketing

2

4

Mobile Apps & App Store Optimization (ASO)

2

5

Advanced Web & UX Analytics

2

6

Digital Media Planning & Buying

2

7

Managing Family Business & Small Businesses

2

Total

22

1

Business Leadership & Governance (Case based)

3

2

Consulting & Freelancing (Project based)

3

3

Innovation & New-Age Business Models (Case based)

3

4

E-S-G (Field and case based)

3

Capstone: Dissertation & Comprehensive Viva Voce

6

Total

18