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Your Department in a Nutshell
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Course Structure

Semester 1st

S. No.

Course Code

Course Name

L

T

P

C

CH

1

 

Principles of Management

2

1

0

3

3

2

 

Business Mathematics 

3

1

0

4

4

3

 

Digital Business World

2

1

0

3

3

4

 

Global Business & International Relations

2

1

0

3

3

5

 

Open Elective-1

2

1

0

3

3

6

 

Foundation and Applications of Artificial Intelligence

2

0

0

2

2

7

 

Digital Business Communication - I

1

0

1

2

3

8

 

Managing Societal Concerns

1

0

1

2

3

Total Credits

22

24

Cumulative Credits 

22

24

Semester 2nd

S. No.

Course Code

Course Name

L

T

P

C

CH

1

 

Business Economics

2

1

0

3

3

2

 

Financial Accounting and Analysis

2

1

0

3

3

3

 

Organisational Behaviour

2

1

0

3

3

4

 

Statistical Methods

2

1

0

3

3

5

 

Open Elective-2

2

1

0

3

3

6

 

Design Thinking and Creativity for  Innovation

2

0

1

3

4

7

 

Digital Business Communication - II

1

0

1

2

3

8

 

Life Skills

1

1

0

2

2

Total Credits

22

24

Cumulative Credits

44

48

Semester 3rd

S. No.

Course Code

Course Name

L

T

P

C

CH

1

 

Research Methodology

2

1

0

3

3

2

 

Financial Management in the Digital Era

2

1

0

3

3

3

 

Marketing Management in the Digital Era

2

1

0

3

3

4

 

HRM in the Digital Era

2

1

0

3

3

5

 

Digital Ecosystem and freelancing

1

1

1

3

4

6

 

Decisional Tools for Digital Businesses

1

1

1

3

4

7

 

Project

0

0

0

2

0

Total Credits

20

20

Cumulative Credits

64

68

Semester 4th

S. No.

Course Code

Course Name

L

T

P

C

CH

1

 

Social Media Marketing

2

0

1

3

4

2

 

Marketing Analytics

2

0

1

3

4

3

 

Affiliate Marketing

2

1

0

3

3

4

 

Macroeconomics

3

0

0

3

3

5

 

Ethics and Human Values

2

0

0

2

2

6

 

Open Elective-3

2

1

0

3

3

7

 

Soft Skills

0

0

2

2

4

8

 

Aptitude

2

2

0

4

4

 

Total Credits

23
 

Cumulative Credits (after year 2)

87

Semester 5th

S. No.

Course Code

Course Name

L

T

P

C

CH

1

 

Digital Opportunities and Entrepreneurship

1

1

1

3

4

2

 

Environment, Sustainability and Governance

2

0

0

2

2

3

 

Regulatory Framework of Digital Businesses

3

0

0

3

3

4

 

e-CRM

2

0

0

2

2

5

 

Elective - 4

2

1

0

3

3

6

 

Elective - 5

2

1

0

3

3

7

 

Soft Skill - II

0

0

2

2

4

8

 

Aptitude - II

2

2

0

4

4

9

 

Corporate Internship Project

0

0

0

4

0

Total Credits

26

25

Cumulative Credits 

113

120

Semester 6th

S. No.

Course Code

Course Name

L

T

P

C

CH

1

 

Conversational Marketing

2

0

0

2

2

2

 

Digital Strategic Management and Governance

2

0

0

2

2

3

 

Marketing with Virtual and Augmented Reality

1

0

1

2

3

4

 

Elective - 6

2

1

0

3

3

5

 

Consumer Analytics

2

1

0

3

3

6

 

Digital Services Marketing

2

1

0

3

3

7

 

Project

0

0

0

4

0

Total Credits

19

16

Cumulative Credits (after year 3)

132

136

Semester 7th

S. No.

Course Code

Course Name

L

T

P

C

CH

1

 

Academic Research (Paper / Book Chapter Production) 

0

0

2

4

0

2

 

Advanced Research Methodology (Incl SPSS)

2

1

1

4

5

3

 

Elective - 7

1

1

1

3

4

4

 

Elective - 8

1

1

0

2

2

5

 

Research Project (Any Allied Stream of Management) & Viva Voce

0

0

0

6

0

Total Credits

19

11

Cumulative Credits 

151

147

Semester 8th

S. No.

Course Code

Course Name

L

T

P

C

CH

1

 

Digital Retail Marketing

2

1

0

3

3

2

 

Rural Marketing and Digital Impact

2

1

0

3

3

3

 

Digital Media Analytics

1

1

1

3

4

4

 

Customer Experience Management

1

1

1

3

4

5

 

Research Project (Digital Marketing and Allied Areas only) & Viva Voce

0

0

0

6

0

Total Credits

18

14

Cumulative Credits (after year 4)

169

161

How to Apply?

Step 1

Sign Up

Sign up or Register for CUCET by providing basic details (Name, Email ID, Mobile No., State, Gender, and Password). Your Email ID will serve as your Username for the portal, while you will set your password upon registration.

After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.

Step 2

Apply for CUCET (Eligibility and Scholarship Test)

After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.

Step 3

Admission

You become eligible for admission into Chandigarh University after clearing the CUCET examination. Following your attempt at CUCET, the result will shortly be intimated, based on which you can submit your application for admission and avail merit-based scholarship.

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