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Bba-branding-advertising-course-curriculum

BBA
Branding and Advertising

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Your Department in a Nutshell

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Course Structure

Semester 1^st

	Semester I: Foundational Courses-I	Credits
1	Principles of Management	3
2	Marketing Management	3
3	Principles of Micro Economics	3
4	Business Communication	2
5	Business Mathematics and Statistics	3
6	Foundations and Applications of AI & ML	2
7	Introduction to SDGs	2
	Skill Lab: Communication Skill Lab	2
	Value Added: Environmental Studies	2
	Total	22

Semester 2^nd

	Semester II: Foundational Courses-II	Credits
1	Organizational Behaviour	3
2	Principles of Macro Economics	3
3	Financial Accounting & Reporting	4
4	Introduction to Branding & Advertising	3
5	Human Resource Management	3
6	Open Elective – I (MOOC)	3
7	Digital Business Environment	2
	Skill Lab: Branding & Advertising Basics Lab	2
	Value Added: Indian Knowledge System / Ethics / UHV	2
	Total	25

Semester 3^rd

	Semester III: Core Marketing & Media	Credits
1	Research Methodology	3
2	Foundation of Digital Marketing	3
3	Media Business	3
4	Copywriting & Content Development	3
5	Financial Management	3
6	Consumer Behaviour	3
7	Design Thinking & Creativity for Innovation	2
	Skill Lab: Creativity & Design Thinking Lab	2
	Mini Project: On Basics of Consumer Behaviour / Media / Advertising	2
	Total	24

Semester 4^th

	Semester IV: Branding & AI	Credits
1	AI in Branding & Creative Execution	3
2	Generative AI for Advertising Content	3
3	Programmatic Advertising & Media Automation	3
4	Legal Issues in Advertising & Branding	3
5	Marketing Analytics-I	3
6	Soft Skills - I	2
7	Aptitude - I	2
	Skill Lab: Visual Communication Tools Lab	2
	Value Added: Gender & Diversity	2
	Total	23

Semester 5^th

	Semester V: Digital Focus & Strategic Marketing	Credits
1	Influencer & Affiliate Marketing	2
2	Digital Advertising & Performance Marketing	3
3	Digital Media Strategy & Startups	3
4	Public Relations & Corporate Communication	3
5	Marketing Analytics – II	3
6	Open Elective – II (MOOCs)	3
7	Soft Skills – II	2
8	Aptitude – II	2
	Internship: Summer Internship (6 weeks)	3
	Total	24

Semester 6^th

	Semester VI: Advanced Marketing Practices	Credits
1	Event Marketing & Branding	3
2	App, Website and UX Branding	3
3	OTT, Gaming & Streaming Platform Advertising	3
4	Pitching, Persuasion & Client Handling	3
5	Elective – I	2
6	Elective – II	2
7	Elective – III	2
	Mini Project & Viva Voce: Based on AI applications in Domain	2
	Total	20

Semester 7^th

	Semester VII: Emerging & Global Perspectives	Credits
1	Global Branding & Cross-Cultural Advertising	3
2	Brand Consultancy & Account Planning	3
3	Luxury, Retail & Service Branding	3
4	Advanced Research Methodology	3
5	Managing Family & Small Businesses	2
	Skill Lab: Brand Audit & Consulting Toolkit	2
	Total	16

Semester 8^th

	Semester VIII: Leadership, Consulting & Capstone	Credits
1	Strategic Brand Leadership (Case based)	3
2	Future of Advertising (Project based)	3
3	Innovation & New Age Business Models (Case based)	3
4	E-S-G (Field & case based)	3
	Capstone: Dissertation & Comprehensive Viva Voce	6
	Total	18

SPECIALIZATION ELECTIVES (Choose Any ONE Track for Electives-I, II & III)
A: Creative Leadership
· Ad Agency & Media Management
· Cultural Intelligence & Semiotics in Branding
· Employer & Institutional Branding
· Personal Branding & Thought Leadership
B: Creativity
· Narrative Design & Storytelling
· Advanced Copywriting
· Sensory Branding
· Experiential and Immersive Branding
C: AI driven & Tech enablement
· Predictive Branding & Consumer Intelligence
· MarTech & AdTech Ecosystems
· Neuromarketing & Behavioural Advertising
· Visual & Motion Branding
· Metaverse, AR & VR Branding

How to Apply?

Step 1

Sign Up

Sign up or Register for CUCET by providing basic details (Name, Email ID, Mobile No., State, Gender, and Password). Your Email ID will serve as your Username for the portal, while you will set your password upon registration.

After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.

Step 2

Apply for CUCET (Eligibility and Scholarship Test)

After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.

Step 3

Admission

You become eligible for admission into Chandigarh University after clearing the CUCET examination. Following your attempt at CUCET, the result will shortly be intimated, based on which you can submit your application for admission and avail merit-based scholarship.

chandigarh university lucknow

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