|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Principles of Management |
3 |
0 |
0 |
3 |
3 |
|
2. Marketing Management |
3 |
0 |
0 |
3 |
3 |
|
3. Principles of Micro Economics |
3 |
0 |
0 |
3 |
3 |
|
4. Business Communication |
2 |
0 |
0 |
2 |
2 |
|
5. Business Mathematics and Statistics |
3 |
0 |
0 |
3 |
3 |
|
6. Foundations and Applications of AI & ML |
2 |
0 |
0 |
2 |
2 |
|
7. Introduction to SDGs |
2 |
0 |
0 |
2 |
2 |
|
Skill Lab: Communication Skill Lab |
0 |
0 |
2 |
4 |
2 |
|
Total |
22 |
20 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Organizational Behaviour |
3 |
0 |
0 |
3 |
3 |
|
2. Principles of Macro Economics |
3 |
0 |
0 |
3 |
3 |
|
3. Financial Accounting & Reporting |
3 |
1 |
0 |
4 |
4 |
|
4. Introduction to Branding & Advertising |
3 |
0 |
0 |
3 |
3 |
|
5. Human Resource Management |
3 |
0 |
0 |
3 |
3 |
|
6. Open Elective – I (MOOC) |
0 |
1 |
2 |
5 |
3 |
|
7. Digital Business Environment |
2 |
0 |
0 |
2 |
2 |
|
Skill Lab: Branding & Advertising Basics Lab |
0 |
0 |
2 |
4 |
2 |
|
Value Added: Indian Knowledge System / Ethics / UHV |
2 |
0 |
0 |
2 |
2 |
|
Total |
29 |
25 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Research Methodology |
3 |
0 |
0 |
3 |
3 |
|
2. Foundation of Digital Marketing |
3 |
0 |
0 |
3 |
3 |
|
3. Media Business |
3 |
0 |
0 |
3 |
3 |
|
4. Copywriting & Content Development |
3 |
0 |
0 |
3 |
3 |
|
5. Financial Management |
3 |
0 |
0 |
3 |
3 |
|
6. Consumer Behaviour |
3 |
0 |
0 |
3 |
3 |
|
7. Design Thinking & Creativity for Innovation |
1 |
0 |
1 |
3 |
2 |
|
Skill Lab: Creativity & Design Thinking Lab |
0 |
0 |
1 |
2 |
1 |
|
Mini Project: On Basics of Consumer Behaviour / Media / Advertising |
0 |
0 |
0 |
0 |
3 |
|
Total |
23 |
24 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. AI in Branding & Creative Execution |
3 |
0 |
0 |
3 |
3 |
|
2. Generative AI for Advertising Content |
3 |
0 |
0 |
3 |
3 |
|
3. Programmatic Advertising & Media Automation |
3 |
0 |
0 |
3 |
3 |
|
4. Legal Issues in Advertising & Branding |
3 |
0 |
0 |
3 |
3 |
|
5. Marketing Analytics-I |
3 |
0 |
0 |
3 |
3 |
|
6. Soft Skills - I |
0 |
0 |
2 |
4 |
2 |
|
7. Aptitude - I |
0 |
4 |
0 |
4 |
4 |
|
Skill Lab: Visual Communication Tools Lab |
0 |
0 |
2 |
4 |
2 |
|
Value Added: Gender & Diversity |
2 |
0 |
0 |
2 |
2 |
|
Total |
29 |
25 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Influencer & Affiliate Marketing |
2 |
0 |
0 |
2 |
2 |
|
2. Digital Advertising & Performance Marketing |
3 |
0 |
0 |
3 |
3 |
|
3. Digital Media Strategy & Startups |
3 |
0 |
0 |
3 |
3 |
|
4. Public Relations & Corporate Communication |
3 |
0 |
0 |
3 |
3 |
|
5. Marketing Analytics – II |
3 |
0 |
0 |
3 |
3 |
|
6. Open Elective – II (MOOCs) |
3 |
0 |
0 |
3 |
3 |
|
7. Soft Skills – II |
0 |
0 |
2 |
4 |
2 |
|
8. Aptitude – II |
0 |
4 |
0 |
4 |
4 |
|
Internship: Summer Internship (6 weeks) |
0 |
0 |
0 |
0 |
3 |
|
Total |
25 |
26 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Event Marketing & Branding |
3 |
0 |
0 |
3 |
3 |
|
2. App, Website and UX Branding |
3 |
0 |
0 |
3 |
3 |
|
3. OTT, Gaming & Streaming Platform Advertising |
3 |
0 |
0 |
3 |
3 |
|
4. Pitching, Persuasion & Client Handling |
3 |
0 |
0 |
3 |
3 |
|
5. Elective – I |
2 |
0 |
0 |
2 |
2 |
|
6. Elective – II |
2 |
0 |
0 |
2 |
2 |
|
7. Elective – III |
2 |
0 |
0 |
2 |
2 |
|
Mini Project & Viva Voce (based on AI applications in Domain) |
0 |
0 |
0 |
0 |
3 |
|
Total |
18 |
21 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Global Branding & Cross-Cultural Advertising |
3 |
0 |
0 |
3 |
3 |
|
2. Brand Consultancy & Account Planning |
3 |
0 |
0 |
3 |
3 |
|
3. Luxury, Retail & Service Branding |
3 |
0 |
0 |
3 |
3 |
|
4. Advanced Research Methodology |
3 |
0 |
0 |
3 |
3 |
|
5. Managing Family & Small Businesses |
2 |
0 |
0 |
2 |
2 |
|
Skill Lab: Brand Audit & Consulting Toolkit |
0 |
1 |
2 |
5 |
2 |
|
Total |
|
|
|
19 |
16 |
|
Course Title |
L |
T |
P |
CH |
C |
|---|---|---|---|---|---|
|
1. Strategic Brand Leadership (Case based) |
0 |
3 |
0 |
3 |
3 |
|
2. Future of Advertising (Project based) |
0 |
0 |
0 |
0 |
3 |
|
3. Innovation & New Age Business Models (Case based) |
0 |
3 |
0 |
3 |
3 |
|
4. E-S-G (Field & case based) |
0 |
3 |
0 |
3 |
3 |
|
Capstone: Dissertation & Comprehensive Viva Voce |
0 |
0 |
0 |
0 |
6 |
|
Total |
9 |
18 |
|
SPECIALIZATION ELECTIVES (Choose Any ONE Track A/B/C for Electives-I, II & III) |
|---|
|
A: Creative Leadership |
|
Ad Agency & Media Management |
|
Cultural Intelligence & Semiotics in Branding |
|
Employer & Institutional Branding |
|
Personal Branding & Thought Leadership |
|
B: Creativity |
|
Narrative Design & Storytelling |
|
Advanced Copywriting |
|
Sensory Branding |
|
Experiential and Immersive Branding |
|
C: AI driven & Tech enablement |
|
Predictive Branding & Consumer Intelligence |
|
MarTech & AdTech Ecosystems |
|
Neuromarketing & Behavioural Advertising |
|
Visual & Motion Branding |
|
Metaverse, AR & VR Branding |
Unlock your potential in the dynamic field of business with our Management programs. Our curriculum, taught by industry experts, prepares you to strategize effectively, lead with confidence, and achieve unparalleled success.
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