About School of Business

The School of Business at Chandigarh University, Uttar Pradesh, fosters a dynamic learning environment for its programs in business administration, business analytics, digital marketing, branding and advertising, applied finance, strategic HR, data science, and artificial intelligence. These programs are designed to equip students with a comprehensive understanding of the core business fundamentals of finance, marketing, accounting, and management.
The curriculum transcends theoretical knowledge by incorporating real-world simulations and case studies, bridging the gap between theoretical frameworks and practical application. This, coupled with a dedicated focus on fostering entrepreneurialism, empowers students to not only excel within established corporate settings but also to identify and seize opportunities to create successful ventures. By cultivating critical thinking, problem-solving abilities, and a keen eye for innovation, the School of Business graduates transform into well-rounded business professionals who possess the acumen and drive to flourish in the ever-evolving landscape of the global marketplace.

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School of Business
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BBA(Hons.)
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BBA(H) - Business Analytics (KPMG)
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BBA(Hons.)- Digital Marketing
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BBA(Hons.)- Branding and Advertisement
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MBA - Applied Finace (PWC)
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MBA Fintect (NSE)
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MBA - Business Analytics (IBM)
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MBA- Strategic HR
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MBA- Digital Marketing
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MBA - Data Science & AI (SAS)
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BBA Fintech

The School of Business at Chandigarh University, Uttar Pradesh, cultivates the next generation of enterprising business leaders and fosters a dynamic learning environment that emphasises the development of technical expertise and nurtures entrepreneurial spirit. Programs are designed to equip students with a comprehensive understanding of the core business fundamentals of finance, marketing, accounting, and management. The curriculum transcends theoretical knowledge by incorporating real-world simulations and case studies, rigorously bridging the gap between theoretical frameworks and practical application. This, coupled with a dedicated focus on fostering entrepreneurialism, empowers students to not only excel within established corporate settings but also to identify and seize opportunities to create successful ventures. By cultivating critical thinking, problem-solving abilities, and a keen eye for innovation, the School of Business graduates transform into well-rounded business professionals who possess the acumen and drive to flourish in the ever-evolving landscape of the global marketplace.

Teaching Pedagogies
  • Strategic Course of Learning

    Students gain an immersive classroom experience with engaging lectures through a storytelling approach, expert talks, and industry case studies. AI-embedded teaching and flipped classrooms create a learner-centred environment that develops cognitive skills, encourages active engagement, and enhances students' understanding of concepts.

  • AI-Integrated Advanced Laboratories and Facilities

    The strategically designed state-of-the-art laboratories are furnished with the latest equipment for experimentation, research, and innovation. This experimental exploration space allows learning through AI tools and interactive simulations serving both technical purposes and creativity.

  • Self-Paced Learning with Certifications

    Students draw knowledge from experts around the world through offline certifications and MOOCs (Massive Open Online Courses). This promotes a structured learning approach for all learners' preferences, improving their skills, enhancing their knowledge, and acquiring certificates recognised by industries across the globe.

  • Impact-Oriented Projects

    The opportunity to work collaboratively on a project develops real-world problem-solving skills, fosters creativity, and builds practical experience. Students explore complex topics, working on diverse live projects, entrepreneurial ideas, and capstone projects, while making valuable professional networks and gaining industry insights.

  • Exclusive Internship Opportunities

    Being in a hub of industry immersion opportunities, students get a platform that encourages and leads to multiple internships as a part of the program. They learn through corporate internships, social internships, and research internships, gaining practical skills and valuable exposure to professional environments.

  • Interactive Learning Activities

    Students get the chance to develop their analytical and leadership abilities with intellectual engagements in activity-based learning approaches. This dynamic way of skill development covers group discussions, debates, social immersion activities, critical thinking exercises, seminars, role plays, and peer learning.

Assessment Practices

Hands-On Projects

Projects that require practical application of engineering principles, promoting critical thinking and real-world problem-solving skills.

Competitions and Challenges

Engineering-related hackathons, contests and competitions that inspire innovation, teamwork, and practical application of learned concepts.

Industry Partnerships for Assessment

Assessments based on real industry problems, providing students with valuable real-world experience.

Peer Assessment

Peer assessment in project work to cultivate a culture of constructive feedback, critical evaluation, and collaborative learning.

Reflective Learning Logs

Learning logs where students reflect on their experiences with projects, labs, and lectures, fostering self-assessment and personal growth.

Proposed Recruiters

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Research Eminence

The School of Business Research philosophy emanates from the stand point of the fluid integration of the industry and academia thereby putting across thought-worthy and pragmatic solutions that could not only benefit the industry but our social eco-system at large. Micro to Mega projects being handled by Researchers pursue the Innovative and sustainable practices that are also technology driven and match the contemporary environment requirements without any compromise on the legal and ecological compliances. The idea is to develop outcomes through best practices that could directly transfer the benefits to the common person besides development and dissemination of new and relevant knowledge to the pertinent stakeholders.

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The Communications and Language Lab benefits the learner on critical parameters in dealing with business activities where a lot of communication of varied nature gets involved and an accelerated success is needed instantly. Moreover, the AI Applications Lab introduces the learner to different business-related AI tools that are increasingly being used for operations or business processes or decisions.


CU UP BUSINESS LEARNING EDGE

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IMMERSIVE TRAINING

Hand holding by the corporate bodies in addition to the robustness provided by teachers and mentors, students learn many practical nuances while in internships or immersive training programmes. This makes them showcase their embedded talent and real-time understanding of corporate / business challenges.

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HANDS-ON WITH BUSINESS TECHNOLOGIES & APPLICATIONS

Technology based simulations and hands-on with modern tools like AI and Deep Learning give the learners an edge in the competitive landscape globally.

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HIGH NETWORKING AND LIAISON

Programme calls for high level of networking and liaison attributes that are of great use not only during learning phase but also in corporate life and personal life. This helps in not only in fruitful incremental endeavours in professional pursuance but also develops a sense of confidence.

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DEVELOPMENT OF LEADERSHIP ACUMEN

Leaders are always winners. From the behavioural dimension and market realities, learners through their challenging assignments develop an acumen for business leadership that not only makes the firm excel in the market but also given them a sense of leading in all aspects.

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DEVELOPMENT OF ENTREPRENEURIAL CAPABILITY & SUSTAINABILITY

Businesses can deliver value as well as profit only when they are sustainable. Programme delivers knowledge-skill set for building up entrepreneurial ventures and start-ups that become sustainable over time and deliver value to the society.

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TEMPERAMENT ACME

A mindset involving excellence get injected in the learners while still being student. Moving on to the work-life, this pays them off in the long run in all business endeavours.

How to Apply?

Step 1

Sign Up

Sign up or Register for CUCET by providing basic details (Name, Email ID, Mobile No., State, Gender, and Password). Your Email ID will serve as your Username for the portal, while you will set your password upon registration.

After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.

Step 2

Apply for CUCET (Eligibility and Scholarship Test)

After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.

Step 3

Admission

You become eligible for admission into Chandigarh University after clearing the CUCET examination. Following your attempt at CUCET, the result will shortly be intimated, based on which you can submit your application for admission and avail merit-based scholarship.

Strategize, Lead, Succeed.
Explore Our Management Programs!

Unlock your potential in the dynamic field of business with our Management programs. Our curriculum, taught by industry experts, prepares you to strategize effectively, lead with confidence, and achieve unparalleled success.

India’s No.1 Private University Now in Uttar Pradesh

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World Class Education

A transformative learning experience that encourages critical thinking and innovation, equipping you with future-ready skills and career competence.

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AI-Enabled Campus

The power of AI is harnessed to its full potential to enhance traditional learning pedagogy for you and create a futuristic model of education.

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Eco-Aware

The campus harmoniously brings together eco-friendly initiatives, energy-efficient building, and green spaces, making it a testament to sustainability.