MBA in Business Analytics

Have you ever thought about how we get the promotional video clips from the same product category that you have recently browsed on your mobile? Or we get the clips of movies and web series that we have recently watched, or insurance calls customized with our gender and age, or dressing suggestions as per our interest and choice, all of this has become possible because we are living in a data-driven decision-making age or we can say it a big data age. The IT revolution and the emergence of the social media era have resulted in a paradigm shift in social and corporate landscapes.

Data science and analytics are not only buzzwords of the time, but they also serve as the backbone of business decision-making. From the need identification and assessment of the consumers to the ultimate delivery of goods and services, business has a humongous data pool about consumer behaviour and use this pool of data to attract, serve, and maintain cordial and abiding relationships with the consumer. Any device that is connected to the internet and IoT can be the source of data for the service provider. Similarly, every activity that is being performed through electronic devices is gathering a huge quantity of data on individuals, groups, organizations, and societies at large. This data and data-driven business decisions have changed the conventional landscape of the corporate world by transforming the pure brick entities into the pure click entities. This age is also evident in the emergence of data-driven organizations and industries. The global tech giants like Google, Amazon, Flipkart, and Amazon are some pioneer success stories of the data-driven MNCs and industry. Along with these examples, we can observe the transformation of industries like banking, education, tourism, healthcare, and communication etc., from traditional to intensive data-oriented industries. The raw material of this industry is the data, and the process of extracting this data is known as data mining. Although data has become one of the necessary resources of the time but merely having data is not enough to serve the cause of the business world; it needs the skills to refine, classify, analyze, and interpret the data for purposeful meanings and actionable insights. At the outset of this transformation, the MBA in Business Analytics plays a pivotal role in bridging the gap between conventional academic offerings and contemporary corporate requirements.

The Master of Business Administration programme with specialization in Business Analytics (MBA-BA) in association with the IBM program at Chandigarh University, Unnao Campus, offers an opportunity to the learners to be equipped with the nuances of advanced data science and analytics by Industry professionals from IBM, a tech giant in the field. This program embodies the synergy between industry and academia, experiential learning, and hands-on experiences in core and peripheral areas of analytics, fostering global leaders who thrive in a rapidly evolving data science landscape. This program is exclusively designed by industry experts and IBM-certified academicians to bridge the divide between campus and corporate. In this program, students will have the opportunity to master advanced emerging technologies in data science and analytics with free access to all the software and packages offered by IBM. Students will experience the synergy of industry and academia in their learning process. Besides the postgraduate degree of MBA in Business Analytics, this program offers eleven certifications in emerging technologies like Business Analytics, Blockchain, Python, Big Data, and many more. With an industry-dedicated capstone project, they will be able to learn the intricacies of the business world and resilience in the contemporary corporate business environment. Ultimately, students will be able to shape their careers in the emerging field of data science, analytics, and research.

As far as the infrastructural support is concerned, this program is supported by world-class infrastructure, including advanced computer labs equipped with high-capacity computers and IBM licenced software packages given by IBM, AI augmented smart classrooms, a digital learning management system supported by high-speed internet connectivity, smart classrooms of international standards with AI incorporated automated entry exit and attendance system. This lush green campus also has extensive free wi-fi connectivity with unlimited data use, tech-driven cafeterias, which makes it a true place of tech-supported industry academia learning.

Mastering data-driven decision making through MBA Business Analytics at CU Unnao campus uncovers new career possibilities in the field of data science and analytics across industries. Some important options are;

These unprecedented career options in this field are rapidly growing and promise their learners a secure and sustained career in various industries like consultancy, insurance and banking, health, IT, retail, e-commerce, manufacturing, and many more in this spectrum. Along with all the above options, expertise in data science and analytics also paves the path to becoming proficient in research and academia. Besides this, data acumen is equally important to entrepreneurs to devise, run, and maintain their ventures in this fast-evolving business world.

Thus, data science and data-driven decisions are the new normal of the time, not only in industries and corporations but also in our daily routine. We are surrounded by data, and we also serve as a source of data through our numerous activities. Our every decision, whether consciously or subconsciously, is the result of a diverse set of data and neural and artificial reasoning and intelligence. So, it has become indispensable to learn the intricacies of data-driven decision making to achieve success in any sphere of life and career, and a programme like an MBA in business analytics is the exclusive option to satisfy this purpose.