Startups and Entrepreneurship course provides foundational knowledge of entrepreneurship and the startup ecosystem. It guides learners in developing business plans and effective business models covering legal, financial, and marketing aspects. Students explore product development, customer acquisition, and operational management strategies. The course also introduces funding options, investor pitching, and techniques for scaling successful startups.
| Day | Topic | Sub-Topic No. | Sub-Topic Title | Detailed Contents |
| Day 1 | Foundations of Entrepreneurial Thinking and Structured Business Planning | 1.1 | Entrepreneurial Mindset & Traits | Definition of entrepreneurship; identifying customer pain points; risk assessment; structure of an executive summary. |
| 1.2 | Identifying Market Gaps | |||
| 1.3 | Business Plan Components | |||
| Day 2 | Designing Sustainable Business Models and Strategic Frameworks | 2.1 | Business Model Canvas (BMC) | Filling the 9 blocks of the Business Model Canvas; defining value propositions; Pivot vs. Persevere logic. |
| 2.2 | Strategic Positioning & USP | |||
| 2.3 | Lean Startup Principles | |||
| Day 3 | Regulatory, Compliance, and Financial Essentials for New Ventures | 3.1 | Legal Structures (Pvt Ltd, etc.) | Comparison of Sole Proprietorship vs. Pvt Ltd; understanding Burn Rate and Runways; basic Trademark/Patent laws. |
| 3.2 | Basic Cash Flow & Profit/Loss | |||
| 3.3 | IP Rights & Compliance | |||
| Day 4 | Building Brand Identity, Market Reach, and Online Visibility | 4.1 | Developing Brand Identity | Creating a brand voice; SEO/SEM basics; social media engagement metrics; stages of the AIDA (Attention, Interest, Desire, Action) funnel. |
| 4.2 | SEO & Content Marketing | |||
| 4.3 | Digital Marketing Funnels | |||
| Day 5 | Product Creation, Sales Planning, and Customer Engagement Techniques | 5.1 | MVP Prototyping & Testing | Building a Minimum Viable Product; feedback loops; Cost of Customer Acquisition (CAC) vs. Lifetime Value (LTV). |
| 5.2 | Customer Discovery Process | |||
| 5.3 | B2B & B2C Sales Techniques | |||
| Day 6 | Case Study / Hands-on Practice /Simulations | |||
| Know your Mentor | Contact Number | Email Id | Teaching Experience (in Yrs.) |
| Dr. Priyanka Sharma | 8699268699 | priyanka.e14614@cumail.in | 9.5 Years |