Level 1

Startups and Entrepreneurship

Registrations Open !!

  • Level 1 - Beginner
  • Course Code: 26GPA143

Startups and Entrepreneurship

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Startups and Entrepreneurship course provides foundational knowledge of entrepreneurship and the startup ecosystem. It guides learners in developing business plans and effective business models covering legal, financial, and marketing aspects. Students explore product development, customer acquisition, and operational management strategies. The course also introduces funding options, investor pitching, and techniques for scaling successful startups.

  • To provide foundational knowledge of entrepreneurship and business planning.
  • To equip learners with skills in business model development and financial planning.
  • To familiarize students with funding, pitching, and investment readiness.
  • To develop an understanding of operational management and scaling strategies.

  • CO1 - Understand the fundamentals of entrepreneurship, including business planning, mindset, and risk management.
  • CO2 - Develop a comprehensive business model, covering legal, financial, branding, and marketing aspects.
  • CO3 - Implement strategies for product development, customer acquisition, operations management, and scaling a business.

Day Topic Sub-Topic No. Sub-Topic Title Detailed Contents
Day 1 Foundations of Entrepreneurial Thinking and Structured Business Planning 1.1 Entrepreneurial Mindset & Traits Definition of entrepreneurship; identifying customer pain points; risk assessment; structure of an executive summary.
1.2 Identifying Market Gaps
1.3 Business Plan Components 
Day 2 Designing Sustainable Business Models and Strategic Frameworks 2.1 Business Model Canvas (BMC) Filling the 9 blocks of the Business Model Canvas; defining value propositions; Pivot vs. Persevere logic.
2.2 Strategic Positioning & USP
2.3 Lean Startup Principles 
Day 3 Regulatory, Compliance, and Financial Essentials for New Ventures 3.1 Legal Structures (Pvt Ltd, etc.) Comparison of Sole Proprietorship vs. Pvt Ltd; understanding Burn Rate and Runways; basic Trademark/Patent laws.
3.2 Basic Cash Flow & Profit/Loss
3.3 IP Rights & Compliance 
Day 4 Building Brand Identity, Market Reach, and Online Visibility 4.1 Developing Brand Identity Creating a brand voice; SEO/SEM basics; social media engagement metrics; stages of the AIDA (Attention, Interest, Desire, Action) funnel.
4.2 SEO & Content Marketing
4.3 Digital Marketing Funnels 
Day 5 Product Creation, Sales Planning, and Customer Engagement Techniques 5.1 MVP Prototyping & Testing Building a Minimum Viable Product; feedback loops; Cost of Customer Acquisition (CAC) vs. Lifetime Value (LTV).
5.2 Customer Discovery Process
5.3 B2B & B2C Sales Techniques 
Day 6 Case Study / Hands-on Practice /Simulations

  • Book 1: Ries, Eric. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business, New York.
  • Book 2: Blank, Steve & Dorf, Bob. (2012). The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company. K&S Ranch Publishing, California

Know your Mentor Contact Number Email Id Teaching Experience (in Yrs.)
Dr. Priyanka Sharma 8699268699 priyanka.e14614@cumail.in 9.5 Years

Students Testimonials

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The Advanced Credit Program at Chandigarh University provided a perfect blend of academic rigor and flexibility. It enabled me to fast-track my education while gaining in-depth subject knowledge. The structured curriculum ensured clarity and consistency in learning. Faculty members were approachable and supportive at every step. The program enhanced my analytical and problem-solving skills. It truly prepared me for higher academic and professional challenges.

Saanvi Goyal
Basics of Taxation and GST
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The Advanced Credit Program at Chandigarh University has been a game-changer for my academic journey. It gave me the flexibility to accelerate my studies while exploring subjects in greater depth. The curriculum is structured, industry-relevant, and supported by faculty who genuinely want students to grow. What I appreciated most was how the program helped me build confidence—both academically and professionally—by encouraging higher-level thinking and self-discipline. This program doesn’t just add credits; it adds real value to your learning experience and future opportunities.

Mohammad Fahad Siddique
Applied Data Analytics for Business Decisions
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"Completing the Sketching course with ACP was a game-changer for my career. The curriculum was incredibly well-structured, providing a clear path from foundational concepts to practical applications like Machine Learning and Natural Language Processing. I especially appreciated the hands-on projects, which allowed me to build my first functional AI model. This course didn't just teach me about AI; it gave me the confidence and skills to actively pursue opportunities in one of the world's most exciting and fastest-growing fields. I highly recommend ACP to anyone looking to make a meaningful pivot into technology!"

Jaswanth Chidirala
Sketching
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The Advanced Credit Program at Chandigarh University has played a transformative role in my academic journey. It offered the flexibility to fast-track my studies while allowing me to delve deeper into key subjects. The well-structured, industry-focused curriculum, combined with the constant support of dedicated faculty, truly enhanced my learning experience. What stood out the most was how the program boosted my academic and professional confidence by promoting critical thinking and self-discipline. This program goes beyond earning extra credits—it meaningfully enriches learning and opens doors to future opportunities.

Shivam
Sketching
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The Advanced Credit Program at Chandigarh University has been an enriching part of my academic journey. It gave me the flexibility to accelerate my studies without compromising on learning quality. The curriculum is well-structured and closely aligned with industry requirements. Faculty members are supportive and always encourage deeper understanding. The program helped me develop critical thinking and self-discipline. Overall, it added real value to my academic and professional growth.

Danveer Singh
Digital Banking and Fintech essentials
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Being a part of the Advanced Credit Program allowed me to explore subjects beyond the regular curriculum. The flexibility offered by the program helped me manage my time efficiently while learning advanced concepts. The industry-relevant content kept me engaged and motivated throughout. Faculty guidance played a crucial role in my learning process. This program significantly boosted my academic confidence. It has positively impacted my future career outlook.

Vivek
Ethical Hacking
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What I appreciated most about the Advanced Credit Program was its focus on quality learning. The program encouraged independent thinking and a disciplined approach to academics. The industry-oriented curriculum helped me understand real-world applications. Faculty support made complex concepts easier to grasp. I gained confidence in both academic and professional settings. This program goes beyond credits and adds meaningful learning value.

Shivam Singh
Data Visualization using Power BI
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The Advanced Credit Program has played an important role in shaping my academic journey. It offered me the opportunity to learn at an advanced level while maintaining flexibility. The curriculum is thoughtfully designed to meet current industry standards. Faculty mentorship helped me stay motivated and focused. The program improved my critical thinking abilities. It has been a valuable addition to my overall learning experience.

Archi
Data Science
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Participating in the Advanced Credit Program was a rewarding experience. It allowed me to strengthen my subject knowledge and progress academically at a faster pace. The structured coursework ensured a smooth learning process. Faculty members provided constant support and guidance. The program helped me build confidence and self-discipline. It has greatly contributed to my academic and professional development.

Sneha Kumari
Introduction to Machine Learning
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The Advanced Credit Program at Chandigarh University enhanced my learning experience in many ways. The flexibility of the program helped me balance academics effectively. The curriculum is relevant, practical, and well-organized. Faculty encouragement pushed me to think beyond textbooks. I developed a more analytical and confident mindset. This program truly prepares students for future opportunities.

Payal Kumari
Introduction to Blockchain Technology