Level 1
Social Media Marketing
Registrations Open !!
Basic understanding of digital marketing concepts.
Registrations Open !!
Basic understanding of digital marketing concepts.
This course provides a comprehensive understanding of Social Media Marketing (SMM) concepts, tools, platforms, and strategies used by businesses to build brand presence, engage audiences, generate leads, and measure performance.
| Day | Topic | Sub-Topic No. | Sub-Topic Title | Detailed Contents |
| Day 1 | Introduction to Social Media Marketing | 1.1 | Introduction to Social Media Marketing | Definition, scope, evolution of social media marketing, role in digital marketing |
| 1.2 | Social Media Ecosystem | Owned, Earned and Paid Media, social media marketing funnel | ||
| 1.3 | Popular Social Media Platforms | Overview of Facebook, Instagram, Twitter (X), LinkedIn, YouTube | ||
| 1.4 | Business Use of Social Media | Branding, lead generation, customer engagement, community building | ||
| Day 2 | Content Creation & Strategy | 2.1 | Types of Content | Text, image, video, audio, infographics, memes |
| 2.2 | Content Strategy | Content planning, editorial calendar, audience targeting | ||
| 2.3 | Content Creation Tools | Tools for image, video, and content creation (Canva, tools overview) | ||
| Day 3 | SEO & SMO | 3.1 | SEO Basics | Introduction to SEO, importance of SEO in digital marketing |
| 3.2 | Keyword & Hashtag Strategy | Keyword research, hashtag planning for social media | ||
| 3.3 | On-Page & Off-Page SEO | Meta tags, content optimization, backlink overview | ||
| 3.4 | Social Media Optimization (SMO) |
Profile optimization, content optimization, engagement techniques | ||
| 3.5 | Platform-Specific Optimization | Optimization strategies for Facebook, Instagram, LinkedIn, Twitter | ||
| Day 4 | Paid Social Media Advertising | 4.1 | Introduction to Paid Advertising | Organic vs paid reach, benefits of paid social media ads |
| 4.2 | Facebook & Instagram Ads | Ad objectives, audience targeting, ad formats | ||
| 4.3 | Campaign Management | Budgeting, bidding strategies, creatives | ||
| 4.4 | Performance Optimization | A/B testing, ad performance analysis, optimization techniques | ||
| Day 5 | Analytics, ORM & Affiliate Marketing | 5.1 | Social Media Analytics | KPIs, metrics, reach, engagement, conversion |
| 5.2 | Analytics Tools | Facebook Insights, Instagram Insights, Google Analytics overview | ||
| 5.3 | Online Reputation Management (ORM) | Brand monitoring, reviews, feedback handling | ||
| 5.4 | Affiliate Marketing |
Concepts, affiliate networks, revenue models | ||
| 5.5 | Email & Social Media Integration | Email campaigns, lead nurturing through social media | ||
| Day 6 | Case Study / Hands-on Practice /Simulations | |||
| Know your Mentor | Contact Number | Email Id | Teaching Experience (in Yrs.) |
| Mrs. Monika | 9034931483 | Monika.e13051@cumail.in | 4 Years |
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