Level 1
Digital Content Creation and Communication
Registrations Open !!
Registrations Open !!
Digital Content and Communication is a foundational course that introduces learners to the principles of creating, distributing, and managing digital content in contemporary media environments. The course connects core concepts of digital communication such as content formats, platforms, audience engagement, and storytelling with practical communication strategies.
| Day | Topic | Sub-Topic No. | Sub-Topic Title | Detailed Contents |
| Day 1 | Introduction to Digital Content | 1.1 | What is Digital Content | Definition, scope, examples |
| 1.2 | Digital Media Platforms | Social media, OTT, websites | ||
| 1.3 | Digital Communication Process | Sender, message, medium, receiver | ||
| 1.4 | Evolution of Digital Media | Traditional to digital shift | ||
| 1.5 | Digital Media Trends | AI, short-form video | ||
| Day 2 | Writing for Digital Media | 2.1 | Web Writing Basics | Headlines, tone, clarity |
| 2.2 | Social Media Writing | Captions, hash tags | ||
| 2.3 | SEO Writing | Keywords, meta tags | ||
| 2.4 | Copywriting Techniques | CTA, persuasive writing | ||
| 2.5 | Ethical Writing | Accuracy, plagiarism | ||
| Day 3 | Core Technologies in FinTech | 3.1 | Reels & Shorts | Trends, formats |
| 3.2 | Storyboarding | Visual planning | ||
| 3.3 | Shooting Basics | Camera angles, lighting | ||
| 3.4 | Editing Basics | Mobile apps | ||
| 3.5 | Audience Engagement | Hooks, retention | ||
| Day 4 | YouTube Content Production | 4.1 | Channel Planning | Niche, audience |
| 4.2 | Script Writing | Structure, flow | ||
| 4.3 | Presentation Skills | On-camera delivery | ||
| 4.4 | Publishing Strategy | Titles, thumbnails | ||
| 4.5 | Monetization Basics | Ads, branding | ||
| Day 5 | Digital PR & Ethics | 5.1 | Digital PR Concepts | Online reputation |
| 5.2 | Influencer Marketing | Brand collaboration | ||
| 5.3 | Crisis Communication | Handling backlash | ||
| 5.4 | Misinformation | Fake news | ||
| 5.5 | Media Ethics | Responsible content | ||
| Day 6 | Practical : Content Creation Task / Reel creation Task |
| Know your Mentor | Contact Number | Email Id | Teaching Experience (in Yrs.) |
| Mrs. Manorama | 7814921259 | manorama.e16649@cumail.in | 4.4 Years |
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